Pentaheal Clinic Rebranding Isura y'Ikirango na Pentaheal and Eidetic

Umushinga Pentaheal Clinic Rebranding Isura y'Ikirango wa Pentaheal and Eidetic ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2022

Pentaheal Clinic Rebranding Isura y'Ikirango

na Pentaheal and Eidetic

Umukiriya: Eidetic Marketing

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #135773

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Pentaheal Clinic Rebranding Isura y'Ikirango

Guhindura Isura y'Ikirango cya Kiriniki ya Pentaheal ni isura y'ikirango yakozwe ku bw'ikiriniki y'ubuvuzi yo muri Koreya yihariye mu buvuzi bugamije imikorere. Igitekerezo nyamukuru cy'iyi isura ni ukwaguka. Ikimenyetso mpuzamahanga cy'ubuvuzi, umusaraba, gikoreshwa nk'ururimi rworoshye rw'amashusho abarwayi bo mu bihugu byinshi bashobora kwemeza. Iki kimenyetso gihuza umusaraba n'inyuguti P na H, imikorere ntoya y'izina ry'ikiriniki. Umurongo w'iki kimenyetso wagutse mu mpande zombi, bigatuma iki kimenyetso gishobora gukoreshwa ku bintu bifite imiterere n'ingano zitandukanye. Ibimenyetso by'ubuyobozi byaranakozwe kuri buri gorofa y'ikiriniki iri i Seoul.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Pentaheal Clinic Rebranding Isura y'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Pentaheal Clinic Rebranding Isura y'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Pentaheal Clinic Rebranding Isura y'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Pentaheal is a Korean medical clinic specializing functional medicine, biology-based approach to identify the cause of disease. To deliver its philosophy, integrated rebranding has been undertaken. To meet the global need of patients, the visual language needed to be universal and straight-forward.
Ibipimo n'Ipaki: Adress: Gangnam-daero, Seocho-gu, Seoul, Republic of Korea
Reception and Examination floor: 350m²
VIP and Treatment floor: 300m²
Ibibazo Fatizo: Functional medicine, Health, Well-being, Rebranding, Signage, Wellness
Ikoranabuhanga ryo Guteza Imbere: Pentaheal Clinic is located at Gangnam Station, the most developed area in Seoul. The space was divided into two floors, 'reception and examination center' and 'VIP and treatment room', and signage suitable for the characteristics of each floor was designed. The reception floor is designed with a bright and lively white-tone concept with an atmosphere of hospitality, and the treatment floor is a luxurious and reliable concept with a toned-down color. It was designed for the consistent branding of separate spaces.
Ikibazo cy'Ishusho: Functional medicine in Korea is an unfamiliar medical field that is not yet widely known. Through the rebranding of Pentaheal Clinic, we aim to promote functional medicine as a new medical field in Korea and Southeast Asia. Conceived from the medical symbol 'Cross(+)' which represent medical services, the motif of symbol mark is expandability of horizontal and vertical axis. Lines sprawling from the 'Cross(+)' shape express that Pentaheal's service area can be expanded to various fields.
Ubushakashatsi: To emphasize expertise, our team collected as much data as possible through a variety of methods, including surveys, style curation, interviews with hospital staff and visitors, and also functional medicine examinations. Our conclusion was that Pentaheal's philosophy should be easily communicated to the public and provide a consistent brand design. Through the idea of expandability of the medical symbol 'cross(+)' in both directions, we have developed a consistent brand identity with various communication items such as branding and signage.
Ibyatumye Habaho: The biggest motif of Pentaheal Clinic design is 'extension'. Functional medicine, a field that is not yet well known in Korea, is expressed as a medical symbol "cross(+), an easy and simple visual language so that it can be recognized by global patients. It was balanced as branding in combination with 'P' and 'H', which are the abbreviations of the hospital.
Igihe cy'Umushinga: The project started in July 2021 and finished in December 2021 in Seoul.
Uburyo bw'Imikorere: Every letter, except 'P, T, H', has a unique serif that expresses Pentaheal’s global medical vision. For symbol mark, 'P, T, H’ abbreviated new symbol has been integrated with the universal medical symbol 'cross'. The axis of the symbol mark is extended in both directions, to be used on various shapes and sizes of the brand application items. Each line sprawling from the 'Cross(+)' shape represents the core value of #pioneering #leading #central #trust; and it differentiates Pentaheal as a set of medical practices that goes beyond treating people to providing people exuberant lives.
Abagize Itsinda: Project Owner: Harin You, Pentaheal
Executive Sponsor: Ashley S. Jung, Eidetic
Creative Director: Haein Chae, Pentaheal
Brand Designers: Olivia J. Shin, Kimmi M. Kim, Saerona Shin, Sunny Lee, Eidetic
Brand Strategiest: Rick Jeong, Eidetic