Wuliang Image Primary Function: Ipakitse ry'Inzoga na Luo Heng

Umushinga Wuliang Image Primary Function: Ipakitse ry'Inzoga wa Luo Heng ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Wuliang Image Primary Function: Ipakitse ry'Inzoga

na Luo Heng

Umukiriya: Laboratory and Hopeful

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #133952

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Wuliang Image Primary Function: Ipakitse ry'Inzoga

Wuliang Image ni igishushanyo mbonera cy'ipakitse ry'inzoga cyakorewe ikirango cy'inzoga y'Abashinwa yitwa Baijiu. Imiterere y'icupa yakuye ubwoba ku cupa ry'Ukwezi ryo mu gihe cy'ingoma ya Ming, kandi umubiri wacyo uzengurutse werekana ukwezi kuzuye n'igitekerezo cyo kongera guhurira hamwe. Imirongo igoramye n'imistari y'imiraba y'amazi bikikije icupa nk'urudodo rw'ipfundo. Umubiri wa cyo w'ikirahure watunganyijwe hakoreshejwe umucanga kandi ufite ikirango cyunamitse cy'ubwoba bwa rose gold, mu gihe hejuru y'icupa hakoreshejwe uburyo bwo gushyiraho ibyuma bidasa. Agasanduku kakozwe muri acrylic ya zahabu itagaragara neza ifite ibyuma byunamitse n'ishushanya rikoreshejwe ubushyuhe. Isura yo hasi igaragara igice runaka ituma ufata icupa neza kandi mu buryo bworoshye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Wuliang Image Primary Function: Ipakitse ry'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Wuliang Image Primary Function: Ipakitse ry'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Wuliang Image Primary Function: Ipakitse ry'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Ibipimo n'Ipaki: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Ibibazo Fatizo: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Ikoranabuhanga ryo Guteza Imbere: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Ikibazo cy'Ishusho: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Ubushakashatsi: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Ibyatumye Habaho: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Igihe cy'Umushinga: The project started in September 2021 in Torino and finished.
Uburyo bw'Imikorere: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Abagize Itsinda: Luo Heng
Abafotoye: Luo Heng