Guizhou Moutai Maoyuan Jiu Primary Function: Ipakira ry'inzoga na Luo Heng

Umushinga Guizhou Moutai Maoyuan Jiu Primary Function: Ipakira ry'inzoga wa Luo Heng ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Guizhou Moutai Maoyuan Jiu Primary Function: Ipakira ry'inzoga

na Luo Heng

Umukiriya: Laboratory and Hopeful

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #133947

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Guizhou Moutai Maoyuan Jiu Primary Function: Ipakira ry'inzoga

Guizhou Moutai Maoyuan Jiu ni igishushanyo cy'ipakira ry'inzoga y'Abashinwa. Icupa gikozwe mu birahure hakoreshejwe uburyo bwo gukubita umucanga, kandi rifite ikirango cya zahabu ibbura risohotse. Ijosi ry'icupa ryarangijwe hakoreshejwe uburyo bwo gusiga icyuma, naho hejuru y'igifuniko harasohoye ubushushanya bwigana ibirahure. Agasanduku ko hanze gakoresha uburyo bwo gushyiraho ibara rishyushye no gusohora ubushushanya. Icyatsi kibisi kirimo umukara na zahabu ni byo bigize amabara y'ibanze. Ubushushanya bw'imiraba bwerekeza ku Ruzi rwa Chishui rukoreshwa mu gukora inzoga, naho imana y'igitsina gore iguruka iri ku gifuniko n'inyoni ya crane ifite amashami y'igiti cya pine ku ijosi bikurikiza imigenzo gakondo y'Abashinwa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Guizhou Moutai Maoyuan Jiu Primary Function: Ipakira ry'inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Guizhou Moutai Maoyuan Jiu Primary Function: Ipakira ry'inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Guizhou Moutai Maoyuan Jiu Primary Function: Ipakira ry'inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: By drawing the inspiration from the essence of Chinese traditional culture, the design of Maoyuan bottle adopts a Chinese style design concept to integrate Chinese traditional culture and the culture of Moutai-flavor liquors. It uses a bold dark green and gold color scheme and symbolizes some traditional graphics to permanently inherit the legend of Moutai.
Ibipimo n'Ipaki: The flying goddess is carved on the top of the bottle top, and on the neck is a picture of pine branches on a crane, which creates a great artistic beauty. The gilt logo of the Moutai Group printed on the bottle and the wave patterns of Chishui River highlight the geographical advantage possessed by the brand by using Chishui water for liquor production. It also highlights the Moutai image.
Ibibazo Fatizo: Liquor packaging, Chinese traditional culture, container design, the quintessence of Chinese culture
Ikoranabuhanga ryo Guteza Imbere: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the neck uses metal spraying process; the top of the lid is embossed with imitated glass; the box uses hot stamping process and embossing process.
Ikibazo cy'Ishusho: Challenge: To create a unique visual brand symbol;
The design of the cap edge is a streamlined abstract symbol of the wavy water pattern of the Chishui River, which implies the source of the Chishui River and forms a unique visual symbol of Maoyuan. With Chinese elements such as the flying goddess on the top of the lid, the crane picture on the neck, plus the gilded logo, the overall visual experience is more elegant.
Ubushakashatsi: Research type: liquor packaging design;
Research goal: to present the understanding and interpretation of Moutai-flavor liquor and Chinese culture through packaging;
Research direction: integrate Chinese traditional culture and Moutai flavor Baijiu culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Through the organic integration of Chishui River element and Chinese style elements, it better inherits the ancient Moutai brewing method and brings drinker back to the most precious memories.
Ibyatumye Habaho: The elegant and streamlined visual language of the Maoyuan bottle implies the source of the Chishui River. The bottle adopts dark green as the main color, which symbolizes a vigorous and endless life, while the golden decorations add a noble and luxurious sense.
Igihe cy'Umushinga: The project started in November 2019 in Jiangxi and finished.
Uburyo bw'Imikorere: Maoyuan Jiu uses Chinese traditional embossment culture with streamlined design to achieve the gracefulness and modern sense of the whole product for better inheritance and development of traditional culture. The product is of great collection value.
Abagize Itsinda: Luo Heng
Abafotoye: Luo Heng