Umushinga Before the Midnight Hour Ibikoresho Byo Mu Nzu wa Martin Reznik ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
ZahabuAmashusho· 2022
Before the Midnight Hour Ibikoresho Byo Mu Nzu
Umukiriya: Martin Reznik Illustration
Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #133798Imigereranyo
Ibyerekeye Before the Midnight Hour Ibikoresho Byo Mu Nzu
Urukurikirane rw'amashusho y'umukara n'umweru yashinzwe na Marc Krusin kandi agaragaza ibikoresho bye byo mu nzu bya Knoll na Desalto. Ahumekewe na comics na sinema ya noir, umushinga urenga ku masezerano yo gushushanya ibikoresho byo mu nzu uzana inkuru zerekana, gukoresha ibitekerezo bikabije hamwe na noir nziza. Kubura kuboneka kwabantu nibintu bitatanye byongeramo ikintu cyamayobera no guhagarika inkuru, mugihe nyiricyubahiro yerekanwe kurangira gutunguranye. Amashusho yose yashushanijwe muburyo bwa Adobe Photoshop ukoresheje tablet ya Wacom Cintiq.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Zahabu
Before the Midnight Hour Ibikoresho Byo Mu Nzu ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Before the Midnight Hour Ibikoresho Byo Mu Nzu biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Before the Midnight Hour Ibikoresho Byo Mu Nzu itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Series of illustrations commissioned by furniture designer Marc Krusin for the promotional use on his website and across social media channels and featuring his most prominent furniture designs for Knoll and Desalto. The project brakes the conventions of furniture illustration by bringing a narrative to the scenes, use of exaggerated perspective and a film noir aesthetic. The lack of human presence and scattered objects add an element of mystery. The protagonist is revealed in a surprise ending.
- Ibipimo n'Ipaki
- The illustrations are mainly used in a digital format online, but they were also designed with art print production in mind. Each square illustration is drawn on 500 x 500mm digital canvas.
The images were later combined into a large poster (500 x 700mm) and reproduced as a limited edition screen print. - Ibibazo Fatizo
- illustration, furniture, noir, interior design, comics, digital art, black and white, drawing, architecture, graphic
- Ikoranabuhanga ryo Guteza Imbere
- Each illustration was drawn in pen and ink on paper and once approved by the client it was redrawn digitally. I used Adobe Illustrator to construct the furniture and interiors accurately and then Photoshop to apply textures, light and draw other elements using Wacom Cintiq tablet. The images were rendered using black only to recreate film noir aesthetic.
- Ikibazo cy'Ishusho
- The client was against any human figures in the scenes, but I could not help but wonder about the smoker missing from the first image. I felt his appearance was important to the story. His silhouette is revealed in an extended version of the 4th illustration, but only as a scroll option on an Instagram post. The client thought this elegant solution added an element of surprise and closure to the story.
Each image needed different cropping options to accommodate various socials and screen formats. - Ubushakashatsi
- Since I have never illustrated furniture before I made few initial sketches based on an online research of the industry trends, but these came out quite dull and rigid. I was not happy with them at all. I decided to go a different way and focus on style and narrative instead. From then on the research involved my favourite films and comic books, noir genre in particular. I decided to recreate its moody atmosphere in my series. The style also justifies unconventional framing of the furniture.
- Ibyatumye Habaho
- Main inspiration for this project were comics and classic French noir cinema. The concept for the first illustration came from a reference photo I received from the client, which was a shot of a chair from behind and at a very low angle. It was very unusual and sparked loads of questions in my head. Being a fan of detective stories I decided to follow this approach in the layout of the image. The first image was crucial in setting the tone for the whole series.
- Igihe cy'Umushinga
- The series was posted on Instagram and LinkedIn starting February 2021 and these posts are still active. The hero banners on client's website run for about 8 months, nearly till the end of 2021.
- Uburyo bw'Imikorere
- The project was initially published on Instagram. The illustrations were posted in regular time intervals. Main interaction with the story comes with the 4th and last illustration, where the viewer is encouraged to reveal the protagonist (the smoker) by using the scroll option on the Instagram post.
The unusual approach to furniture illustration in these series ensures the greater impact on the viewers arousing their curiosity about the products and the brand itself. - Abafotoye
- All illustrations: Martin Reznik, 2021
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