Kagoshima Shinsen Cha Umubiko w'Icyayi Gitoyi cy'Icyatsi na Shoichiro Takei and Eriko Kunikata

Umushinga Kagoshima Shinsen Cha Umubiko w'Icyayi Gitoyi cy'Icyatsi wa Shoichiro Takei and Eriko Kunikata ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2022

Kagoshima Shinsen Cha Umubiko w'Icyayi Gitoyi cy'Icyatsi

na Shoichiro Takei and Eriko Kunikata

Umukiriya: JA KAGOSHIMA Federation of Economic Agricultural Cooperative Associations

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

13,035

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #133397

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Kagoshima Shinsen Cha Umubiko w'Icyayi Gitoyi cy'Icyatsi

Kagoshima Shinsen Cha ni umubiko w'icyayi gitoyi cy'icyatsi gipakiwe mu macupa, gikorerwa i Kagoshima, mu Buyapani. Itike ikoresha ibara ryera nk'ibanze, bigatuma ibara ry'icyatsi ry'icyayi rigaragara neza. Amashusho abiri yoroheje y'amababi y'icyayi n'amabara gakondo y'Ubuyapani bishyizwe ku itike. Ikirango gihuza inyuguti ibanza y'uwakoze icyayi, ikirunga cya Sakurajima, n'inyuguti T, E na A byose mu kimenyetso kimwe cya Kanji. Hiragana ikoreshwa mu izina ry'igicuruzwa kugira ngo hagaragazwe umuco w'Ubuyapani. Iryo shusho rimwe rikoreshwa no ku mabuye yo kohereza ibicuruzwa, ibendera, amaposita n'impapuro z'itangazamakuru.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Kagoshima Shinsen Cha Umubiko w'Icyayi Gitoyi cy'Icyatsi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Kagoshima Shinsen Cha Umubiko w'Icyayi Gitoyi cy'Icyatsi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Kagoshima Shinsen Cha Umubiko w'Icyayi Gitoyi cy'Icyatsi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The team name the product to express pride and history of leading the Japanese tea industry for many years, allowing for the meaning and sound of the name. For creating this bland logo, they blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.
Ibipimo n'Ipaki: W66×H206×D66
Kagoshima prefecture’s tea production is the second largest agricultural output in Japan. However, most of the tea leaves are supplied to companies outside Kagoshima to process. Therefore, Kagoshima is little known as one of the leading tea producing regions in Japan. That is why the team had to build a strong branding strategy in order to create a new product of high-quality bottled tea focusing on its ingredients and production method.
Ibibazo Fatizo: #KATALSEVEN, #packagedesign, #brandingdesign, #logodesign,
Ikoranabuhanga ryo Guteza Imbere: It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. The clients of the team consult them with various concerns, such as sales of their clients' existing products or developing a new business. The team approach is extremely simple and effective. They focus on the spirit of a company and its initiatives, and the essence of its products. They also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. They spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then they highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. They provide total and ongoing support in building their client’s brand, so their clients are able to differentiate their company and product in the market, and boost their sales. Their wish is for clients to use them as a catalyst to bring about a brilliant chemical reaction in their clients' business.
Ikibazo cy'Ishusho: The most difficult part of its design was how to express its impressive appearance in a limited space of the product.
Also, from a branding point of view, the team thought it would be best to use the logo not only for this product but also as a banner for the client's tea brand.
Therefore, this logo should be versatile, highly visible and have a strong impact, so that it could be used for future series of the product as well.
As for its naming, they considered a number of factors, such as the visual element, the nuance of the word, and its registration issue.
Ubushakashatsi: In addition to the history of tea in Japan and development process of green tea industry including its tradition and production area, the team examined the demand for green tea in Japan and overseas, and its product development.
Meanwhile, they team also researched the following factors, such as what agricultural producers in Kagoshima particularly focus on,
past sales histories, expected target, what type of occasion to drink, competitor's tea flavor and its design and the like.
Ibyatumye Habaho: The team chose a tea flavor with a comfortable and refreshing tone in trend as well as a delicious aftertaste. Most Japanese bottled teas use a dark green or a green gradation background. Meanwhile, this product is a comfortable and refreshing beverage and so they decide to use white as a base color and place a simple and casual object with two tea leaves. The logo and naming of the tea are placed in the center of the layout to give an impressive appearance at the store.
Igihe cy'Umushinga: The project started in August 2020 in Kagoshima, Japan, and finished in April 2021 in Kagoshima. The team tried to express the uniqueness of Japan and Kagoshima to make a strong impact on its design. As a result, in a short period of time after its launch, it became a record seller, which expanded sales channels one after another. The design of this shipping box was so well received that the client decided to sell recyclable box of tea with the same design.
Uburyo bw'Imikorere: The team were involved from a much earlier stage of the product development and when deciding tea flavor as well. And the same concept was also applied to various promotional materials such as shipping boxes, banners, posters, and flyers.
Patente: Copyrights belong to KATAL SEVEN Co., Ltd.
The client registered the logo and naming of this product as a trademark in 2021(No.T6408418/T2020-133872).
Abagize Itsinda: Shoichiro Takei (Designer)
Eriko Kunikata (Producer)
Abafotoye: Hiroki Ogusu (Photo)