Grassy Premiados Primary Function: Ipfundikizo rya Kawa na Dimitri Lociks

Umushinga Grassy Premiados Primary Function: Ipfundikizo rya Kawa wa Dimitri Lociks ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Grassy Premiados Primary Function: Ipfundikizo rya Kawa

na Dimitri Lociks

Umukiriya: Grassy Caffè

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

27,497

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #128993

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Grassy Premiados Primary Function: Ipfundikizo rya Kawa

Book Text: Grassy Premiados ni igishushanyo cy'ipfundikizo cya kawa yihariye yo muri Berezile. Agasanduku gafite imiterere karemano kandi igabanijemo ibice, ishingiye ku mbuto z'umuti wa mahogani, ku ntete za kawa no ku miringoti y'ubwubatsi bwa kijyambere bwo muri Berezile. Imiterere igabanijemo ibice ituma bishoboka guteranyariza hejuru y'ibindi no kwerekana mu buryo bwihariye ku matara. Agasanduku gakozwe mu ikarito rifite ubuso butameze imurikagurisha, gafite icapiro rikoresha ubushyuhe hamwe n'icapiro ry'ibara rimwe. Kawa ibikwa mu mufuka wa pulasitike ufite ivalvi irinda intete umwuka wa ogisijeni. Akarango kometse mu ifilimu ya metalike gafunga agasanduku kandi gafite amakuru y'igicuruzwa, bikaba bituma bishoboka guhindura amakuru vuba ku giciro gito.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Grassy Premiados Primary Function: Ipfundikizo rya Kawa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Grassy Premiados Primary Function: Ipfundikizo rya Kawa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Grassy Premiados Primary Function: Ipfundikizo rya Kawa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Ibipimo n'Ipaki: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Ibibazo Fatizo: package, Brazilian coffee, biomimetic, bio design,
Ikoranabuhanga ryo Guteza Imbere: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Ikibazo cy'Ishusho: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Ubushakashatsi: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Ibyatumye Habaho: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Igihe cy'Umushinga: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Uburyo bw'Imikorere: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Abagize Itsinda: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Abafotoye: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.