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Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa na Yuan Jiang and Chen Song

Umushinga Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa wa Yuan Jiang and Chen Song ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.


IcyumaImbere y'Inyubako· 2022

Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa

na Yuan Jiang and Chen Song

Umukiriya: SODA Architects

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Imbere y'Inyubako

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Emeza Uko Igihembo Gihagaze ku #128604

Amabara

Imigereranyo

Ibyerekeye Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa

Umwandiko w'Igitabo: Secret Exhibition ni icyumba cyo kwerekana ibicuruzwa cyakorewe Ingoro Ndangamurage y'Igihugu ya Ubushinwa. Ubuso bungana na metero kare 460 buhuza ubuhanzi bwa dijitali n'imico gakondo y'Ubushinwa yaragijwe. Ibibanza bimeze nk'ibirwa bifite imisusire igenda isuka byerekana ibicuruzwa by'umuco n'ubuhanga, bituma abasura bagenda binyuze mu bicuruzwa nk'aho ari kureba iserukiramuco aho kuba kugura muri bibiliyo. Ubuso bwihariye bw'itangazamakuru buhuza ubuso nyakuri n'imiyoboro mfatabuguzi ya kirimbuzi, mu gihe porogaramu ya ukuri kongerewe (augmented reality) yongeraho urwego rwa dijitali ruhuje. Ibintu birindwi byatoranyijwe byahumekeye urugezi rugenda rw'inyuguti z'Ubushinwa rugaragazwa kuri ecran.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Secret Exhibition Umumaro Nyamukuru: Icyumba cyo Kwerekana Ibicuruzwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe
SODA integrated modern digital art into inherited Chinese aesthetics, and created a cultural and creative exhibition hall with an immersive experience. This design concept breaks down the barriers of traditional museum merchandise space, and makes the Cultural and Creative Exhibition Hall of the National Museum of China to a re-defining contemporary public space with new narrative and new normative.
Ibipimo n'Ipaki
460 square meters
Ibibazo Fatizo
Media interactive space, Media integrated exihibition, Digital installation, National Museum of China
Ikoranabuhanga ryo Guteza Imbere
In this project, SODA wants to bridge people with space and objects via spatial user experience and interaction in the construction of modern public space.

We researched and customized the media surface to give people a seamless experience in the interaction between physical surface and virtual interface.
We developed a space AR program that adds another layer of virtual space parallel to the physical one, in which visitors can have an extra dimensional experience beyond their everyday cognition, and have an imaginative experience of hyper reality.
Ikibazo cy'Ishusho
The challenge of the design is to break the conventional display of cultural and creative products in the store and allow customers to tour the cultural derivatives like an exhibition, converting the sales space into an exhibition space. The products and the island-like display case complement each other, providing a new way to explore the collections of the National Museum.
Ubushakashatsi
Our team studied and researched important exhibits from different periods at the National Museum and selected seven representative works from them. The ancient texts of the era that they originated are brought together through artistic invention into a long river of words. The final result is a motion graphic image that flows through the led screen in the space of the National Museum.
Ibyatumye Habaho
The evolving collection of the National Museum of China contains treasures from Chinese civilization through the ages. The collection includes an ever expanding range from Yin Shang oracle bone to Lunar soil sample, converges into an ever-continuing story of Chinese civilization.
Igihe cy'Umushinga
The project started in May 2020 and finished in December 2020, and was exhibited in National Museum of China.
Uburyo bw'Imikorere
Physically, Visitors encounter historic and cultural products along with the flowing shape booths. Virtually, visitors are immersed in the digital flowing river of Chinese characters, which derives from museum collections. SODA interprets Chinese civilization by the contemporary aesthetic vocabulary, initiating a new dialogue on the relationship between history, modern, and people.

Only the participation of people completes the work. Therefore, the exhibition prepared digital souvenirs that can be shared for those who come and explore this new cultural and creative exhibition hall.
Abagize Itsinda
Lead Designer: Jiang Yuan and Song Chen
Space & Digital Design Team: He Yue
Abafotoye
Digital Artist: Li Yazhou, Li Ke
Photo Credits: Chen Xiyu
Video: Wang Jiashuai

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