Loacker Rebrand Primary Function: Ipfundikwa ry'Ibiribwa na Marco Ventrice

Umushinga Loacker Rebrand Primary Function: Ipfundikwa ry'Ibiribwa wa Marco Ventrice ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Loacker Rebrand Primary Function: Ipfundikwa ry'Ibiribwa

na Marco Ventrice

Umukiriya: Spider

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

33,693

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #127989

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Loacker Rebrand Primary Function: Ipfundikwa ry'Ibiribwa

Loacker Rebrand ni uburyo bw'ipfundikwa n'ikimenyetso cy'ikirango byakorewe isosiyete y'ibiribwa ya kera izwi ku bijyanye na wafer na produits za shokora. Ikirango gifite ishusho y'inkweto y'ubwoko irimo Umusozi Sciliar, uwerekeza ku izina ry'umuryango, imizi n'ibidukikije bikikije. Buri bwoko bw'ibicuruzwa buboneka bufite ibisobanuro bisobanutse ku buryo bwo gutegura n'ibigize. Urutonde rw'ibice by'ipfundikwa rwongeye kugenwa kandi amashusho y'ibicuruzwa ni ay'ukuri. Kode iri inyuma ya buri gipfundikijwe iganisha ku makuru y'inyongera yerekeye ikirango n'ikintu.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Loacker Rebrand Primary Function: Ipfundikwa ry'Ibiribwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Loacker Rebrand Primary Function: Ipfundikwa ry'Ibiribwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Loacker Rebrand Primary Function: Ipfundikwa ry'Ibiribwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: After nearly three years of work and consultancy, it finally showed a new rebranding and system pack design in favor of the historical company Loacker. Each family product has been delineated, underlining the recipe and the quality of the ingredients, additionally the architecture of the brand and the products have been redefined. On every referee we have recounted the historic claim Che bontà and on the back of the pack, the QR code redirects to the storytelling regarding the brand and the specified item.
Ibipimo n'Ipaki: different sizes
Ibibazo Fatizo: Loacker, brand, creative, branding, logo, packaging, design, rebrand, redesign, food, wafer, chocolate
Ikoranabuhanga ryo Guteza Imbere: Classic and Quadratini: rotogravure internal printing on laminated foil substrate. Classic Multipack and Premium Patisserie: Offset printing over cardboard substrate.
Ikibazo cy'Ishusho: The requirement Loacker had for the agency, was to communicate on the packs the recipe changeover, highlighting the product new pluses and also by increasing the brand perception, the aim was to find the right balance between the new brand vertical integration and the distinction among the diverse product lines. Following many meetings it has been commonly decided to go beyond the starting brief, which lead Spider to the definition of a global strategy, through rebranding till the establishment of a pack system for each product line and up to the communication of every POS.
Ubushakashatsi: Spider did involve the Loacker Team to evaluate the over 200 references and for purposes of rationalization of all ranges; a definition for all categories was offered, along with one for each different positioning. The outcome of this work are various paths grounded on different strategic approaches and then declensed on reference of representation. The most efficient proposals have been tested with 5 iconic products and then verified by means of neuroscience, for instance measuring the attentionality of the consumers’ glance on the shelves, on the products and on the packaging zone. Afterwards, a POS market test followed, until the achievement of a final choice, the one consumers are used to see every day on the large scale distribution racks.
Ibyatumye Habaho: Loacker is not just a brand, is a family name. Furthermore Loacker is on the territory, actually it is the territory. From these considerations, the logo in the shape of a coat of arms was born, onto which the Mt. Sciliar has been incorporated: it is the Heritage Shield, inspired by the historical Loacker crest, which exhaustively expresses the essence of the brand, family name, roots and nature. A life philosophy that started in 1925 when Alfons Loacker settled to build his plant at 1000 meters of height.
Igihe cy'Umushinga: The project started in September 2018 between Torino and Bolzano, and finished in 2021.
Uburyo bw'Imikorere: Spider has faced the challenge using our own method, by joining creative thought and strategic thinking. The agency has interviewed the Company multiple times, a chat with consumers and then suppliers. Spider has analyzed all sources: packagings shapes, products structure and their distinctive features. All maps have been gathered: conceptual ones, brand architecture maps and competitors’ charts.
Abagize Itsinda: Spider Adv, Loacker Team
Abafotoye: All food images were realized featuring studio PiùLuce.