Xiaoxiancao Umufuka Wicyayi na Jin Zhang

Umushinga Xiaoxiancao Umufuka Wicyayi wa Jin Zhang ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2022

Xiaoxiancao Umufuka Wicyayi

na Jin Zhang

Umukiriya: Xiao xian cao

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

13,959

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #126463

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Xiaoxiancao Umufuka Wicyayi

Binyuze mu bushakashatsi ku nkomoko y’imifuka yicyayi, uwashushanyije yagennye inkuru yo ku ngoma ya Tang, maze afata icyayi anywa hamwe nintoki zitwikiriye umunwa nkimvugo nyamukuru igaragara kugirango abantu benshi bamenye kandi bakunda icyayi muburyo bushimishije. Inyuma, byoroshye kubyumva & quot; icyayi & quot; ikoreshwa mugutanga icyiciro no kuzamura imyumvire yubuziranenge. Umufuka muto wicyayi ukoresha umufuka wa aluminiyumu hamwe nigipapuro gito cyigenga, cyorohereza abaguzi gutwara no kunywa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Xiaoxiancao Umufuka Wicyayi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Xiaoxiancao Umufuka Wicyayi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Xiaoxiancao Umufuka Wicyayi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Ibipimo n'Ipaki: Box size285mm*100mm*35mmPackage content3g*10
Ibibazo Fatizo: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Ikoranabuhanga ryo Guteza Imbere: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Ikibazo cy'Ishusho: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Ubushakashatsi: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Ibyatumye Habaho: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Igihe cy'Umushinga: It will be designed in August 2020 and put on the market in September 2020
Uburyo bw'Imikorere: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Abagize Itsinda: Designer:Jin Zhang