Mazurro Igikorwa cy'Ibanze: Ipaki ya Kawa na 19 Poludnik Agencja Reklamowa

Umushinga Mazurro Igikorwa cy'Ibanze: Ipaki ya Kawa wa 19 Poludnik Agencja Reklamowa ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2021

Mazurro Igikorwa cy'Ibanze: Ipaki ya Kawa

na 19 Poludnik Agencja Reklamowa

Umukiriya: Mazurro

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

11,918

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #124176

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Mazurro Igikorwa cy'Ibanze: Ipaki ya Kawa

Umwandiko w'Igitabo: Mazurro ni igishushanyo cy'ipaki ya kawa. Igishushanyo gishingiye ku ishusho idasanzwe yubakiwe ku nyuguti M. Iyi shusho iha amasachi ya kawa isura ikomeye kandi igaragara cyane. Imiterere y'imibare yoroheje hamwe n'itandukaniro rikomeye bifasha amasachi kugaragara neza ku bikapo by'amaduka. Iyi shusho yahumetswe n'imirimo ya Josef Hoffmann, umwe mu bashinze Ateliye ya Vienne, uwo imiterere ye yoroheje yagize uruhare mu ntangiriro y'ubugezi bugezweho. Amasachi acapwa hifashishijwe uburyo bwa flexografike. Haratangwa uburyohe butatu, buri bumwe bufite ibara ryihariye n'ishusho yera yashyizwe hasi ikora ingaruka isa n'iy'icyuma mu bice byatoranyijwe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Mazurro Igikorwa cy'Ibanze: Ipaki ya Kawa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Mazurro Igikorwa cy'Ibanze: Ipaki ya Kawa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Mazurro Igikorwa cy'Ibanze: Ipaki ya Kawa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Ibipimo n'Ipaki: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Ibibazo Fatizo: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Ikoranabuhanga ryo Guteza Imbere: The packaging design was printed on flexographic printer.
Ikibazo cy'Ishusho: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Ubushakashatsi: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Ibyatumye Habaho: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Igihe cy'Umushinga: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Uburyo bw'Imikorere: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Patente: Not applicable.
Abagize Itsinda: Paweł Mikołajec
Dawid Koruszowic
Abafotoye: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020