PepsiCo Foundation Primary Function: Sisitemu y'Ikimenyetso na Dennis Furniss

Umushinga PepsiCo Foundation Primary Function: Sisitemu y'Ikimenyetso wa Dennis Furniss ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2021

PepsiCo Foundation Primary Function: Sisitemu y'Ikimenyetso

na Dennis Furniss

Umukiriya: PepsiCo International Mexico

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

42,147

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #122974

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye PepsiCo Foundation Primary Function: Sisitemu y'Ikimenyetso

Book Text: PepsiCo Foundation ni sisitemu y'ikimenyetso yakozwe ku muryango udaharanira inyungu ushyigikira imiryango muri Mexico na Amerika y'Epfo. Iyi dizayini isimbuza ururimi rw'amashusho rw'ikigo urwo rushingiye ku bantu kurushaho. Imiterere y'ibanze igereranya inkingi eshatu z'ingenzi z'uwo muryango. Muri sisitemu ishingiye ku bice bihuye, iyi miterere ihuzwa kandi ikwiyongeraho kugira ngo ikore imiterere n'imiterere y'inyuma. Imyandikire ya geometuri, urutonde rw'amabara akayangana, uburyo bwo gufata amafoto n'uburyo bw'ishushanyo birangiza icyo kimenyetso. Iyi sisitemu ikoreshwa mu gitabo cy'ikirango cy'ikoranabuhanga no mu bikoresho by'ibirori nk'amakoti, amafuka n'ingofero.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

PepsiCo Foundation Primary Function: Sisitemu y'Ikimenyetso ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. PepsiCo Foundation Primary Function: Sisitemu y'Ikimenyetso biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. PepsiCo Foundation Primary Function: Sisitemu y'Ikimenyetso ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Ibipimo n'Ipaki: There are not packaging deliveries
Ibibazo Fatizo: PepsiCo, Foundation, identity, system, strong, consistency
Ikoranabuhanga ryo Guteza Imbere: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Ikibazo cy'Ishusho: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Ubushakashatsi: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Ibyatumye Habaho: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Igihe cy'Umushinga: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Uburyo bw'Imikorere: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Patente: Copyrights: PepsiCo International Mexico
Abagize Itsinda: Innovation Design Center LATAM
Abafotoye: All Images: Design Innovation Center LATAM