Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa na Tingting Wang

Umushinga Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa wa Tingting Wang ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2021

Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa

na Tingting Wang

Umukiriya: High-tech MengNiu Dairy (Beijing)CO.,LTD

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

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Emeza Uko Igihembo Gihagaze ku #121519

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa

Yoyic Huojunpaopao ni ifunika ry'icupa ryateguwe ku bw'icyokunywa gitembera cyunda kirimo probiyotike zizima. Icyo kinyobwa gihuza bagiteri za lactic acid zitembera hamwe na probiyotike zizima, isukari nke kandi nta buta. Icupa rikorwa muri PET yagaragara neza kugira ngo ryigane ubwiza bw'ikirahure, rifite imiterere yoroheje kandi yagufi, ryemera ubushobozi bwa mililitiro 388. Itiketi ikoresha inyuguti nkuru z'ikinyabwenge cy'Ubushinwa n'amashusho y'utubbulo kugira ngo yerekane imbaraga. Igishushanyo kigamije kugaragaza uburyohe n'ubuzima bwiza icyarimwe. Icupa rigurishwa mu maduka magufi mu buryo bw'ubukonje bukomeje kugira ngo probiyotike zigumane zizima.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yoyic Huojunpaopao Igikoresho cy'Ifunika ry'Icupa ry'Ibinyobwa ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Sparkling drinks are trending in China, while there are very limited types of probiotic sparkling drinks. To take probiotic sparkling drinks to the next level, we have designed a brand-new product - huojunpaopao. As its name highlights, this drink contains live probiotics. The combination of sparkling lactic acid bacteria and live probiotics with low sugar and zero fat, making it uplifting and refreshing. Huojunpaopao also represents the brand yoyic, forming an iconic brand image.
Ibipimo n'Ipaki: 388ml, PET bottle, Clear Color, Diam (max.) 64mm x Height 216 mm. We used high transparent PET materials to achieve the texture of glass.
Ibibazo Fatizo: yoyic, sparkling lactic acid bacteria, live probiotics, PET, Packaging Design, Bottle Design, Graphic Design
Ikoranabuhanga ryo Guteza Imbere: Yoyic huojunpaopao is the world's first live probiotic sparkling drink. Besides, in order to maintain the activity of the preferred Danish high-live probiotics in the product, we selected cold chain transportation and storage.
Ikibazo cy'Ishusho: This is a new unique product, that combines the properties of the traditional probiotic drinks with the exciting bubbling feeling of sparkling drinks. Our main challenge was to transmit the healthiness and the digestive benefits of the live probiotics using a bold and refreshing language that could gave a frizzy twist to the design.
Ubushakashatsi: Our goal was to satisfy the new need of the consumer for an unconventional product that was healthy and exciting at the same time. Our target are all those people who seek for new exciting experiences, who love to try new things and want to live life at its fullest but never forgetting to pay attention to healthiness and quality. Our product was born to satisfy these needs, not only from a functional point of view, but also emotionally with our packaging design.
Ibyatumye Habaho: We wanted to convey "the coexistence of tasty and healthy". The shape is light and elegant, aesthetically in line with our young target's pursuit of healthiness. The label is designed with light and vitality as drivers. The bold character in Chinese calligraphic design and is reminiscent of exciting moments. The bubbles let's you experience the brisk vitality of "live probiotic bubble drinks" which together with the feature "full of sparklingness" are made into a visual representation.
Igihe cy'Umushinga: The project started in February 2020 and ended in March 2021. Bottle sample production in Sidel Shanghai.
Uburyo bw'Imikorere: HUOJUNPAOPAO are sold mainly in convenience stores in cold chain. The advanced technology and production equipment can ensure.
Patente: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2020
Abagize Itsinda: Lei Jiang, Jian Sun, Jun Yang, Jing Liang, Yong Zhang, Tingting Wang, Hua Xie, Xiaoyan Wang, Chengjie Ding, Chang Liu, Yincheng Liu
Abafotoye: .