Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama na Dmitry Kultygin

Umushinga Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama wa Dmitry Kultygin ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama

na Dmitry Kultygin

Umukiriya: Dmitry Kultygin

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #120913

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama

Solemici ni igishushanyo cy'ipfunyika ry'ibiryo byiza by'Ubutaliyani nka salami na prosciutto. Iki gishushanyo kigereranya uburyohe bw'iki gicuruzwa n'ibihangano bikomeye by'ubuhanzi bwo mu gihe cya Renaissance. Ipfunyika ry'ingenzi ni akato ka plastiki gasize umutako w'amabuye ya marble. Umutwe w'impapuro ukorwa hakoreshejwe icapiro rya offset n'igishushanyo cy'ifeza ya zahabu, bishimangira imiterere yo hejuru y'iki gicuruzwa. Akato gafite uburebure bwa milimetero 225 n'ubugari bwa milimetero 123. Amabara akayangana n'ibisobanuro binyuranye bituma iki gicuruzwa kigaragara neza ku murongo w'iduka. Iki gishushanyo kigaragaza kandi icyubahiro ku buryo gakondo bwo gukora.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Solemici Packaging Primary Function: Ipfunyika ry'Ibicuruzwa by'Inyama ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The unique design emphasizes the attentive attitude of the manufacturer to the product and respect for the traditions of production. Bright packaging and contrasting details distinguish the product on the shelf among competitors. The use of gold foil stamping enhances the premium character of the product. All this makes the product more attractive to consumers and helps them make a purchase decision faster.
Ibipimo n'Ipaki: Plastic tray size: height - 225 mm, width - 123 mm. Paper header size: height - 110 mm, width - 128 mm.
Ibibazo Fatizo: Salame, Meat Delicacies, Renaissance, Italy, Packaging, Branding
Ikoranabuhanga ryo Guteza Imbere: The main packaging is a plastic tray with marble texture printing. The paper header is printed using offset printing and gold foil stamping.
Ikibazo cy'Ishusho: The packaging was supposed to convey the quality and reliability of the brand, inspire consumers to buy. First of all, it was necessary to find effective design elements that would speak about the taste and quality of the product, emphasize the attentive attitude of the manufacturer to the traditions of production. And the packaging had to be harmonious, clear and not overloaded with information. The second task was to create an emotional image that would attract the target audience and distinguish the packaging from the competitors.
Ubushakashatsi: The main task in the development of the design was to find a metaphor that is understandable to the consumer. The comparison of meat delicacies with masterpieces of Renaissance art allowed us to show the superiority of the product over its competitors and to emphasize the rich traditions of Italy in the production of salami, prosciutto and other delicacies.
Ibyatumye Habaho: Italy has made a huge contribution to world culture. During the Renaissance, the greatest masterpieces were created by such masters as Michelangelo, Bernini and many others. The Italians turn everything into art. Even meat delicacies are a masterpiece to be delighted — delighted for their taste.
Igihe cy'Umushinga: The project started in December 2020 in Moscow
Uburyo bw'Imikorere: Interaction with the end customer takes place on the store shelf. An interesting metaphor of comparing the taste of meat delicacies with masterpieces of art allows the consumer to make the right choice.
Abagize Itsinda: Designer: Dmitry Kultygin
3D visualization: Pavel Gubin