Soda Grocery Gupaki ibiribwa na Lan Shenfan and Xu Jingwen

Umushinga Soda Grocery Gupaki ibiribwa wa Lan Shenfan and Xu Jingwen ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2021

Soda Grocery Gupaki ibiribwa

na Lan Shenfan and Xu Jingwen

Umukiriya: Macau University of Science and Technology

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #120521

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Soda Grocery Gupaki ibiribwa

Soda Grocery ni igishushanyo cy'ipaki y'ibiribwa bigurishwa nk'urwibutso ku bashyitsi baza muri Macau. Ururimi rw'igishushanyo rukomoka ku mipaki y'ibisasu byaturikaga (firecrackers) byakorwaga muri Macau mu kinyejana cya makumyabiri. Amashusho y'abagore bane yafashwe mu mipaki ya kera yongeye gushushanywa mu buryo bugezweho maze bicapwa mu mabara akomeye. Amapaki y'ibiribwa ane yikoresha ayo mashusho, kandi buri gasanduku gapima milimetero 185 ku 145 ku 55. Impapuro zo gupfundikira hamwe n'amakarita y'imbere byuzuzwa n'imikorere ya embossing, isaro rya ultraviolet, ibara rya zahabu (bronzing), n'igendera ry'igice (die cutting). Igishushanyo gikomeza kugaragaza indangagaciro y'akarere mu gihe kandi gihuza n'inyungu z'ubu bunini bw'igihe.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Soda Grocery Gupaki ibiribwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Soda Grocery Gupaki ibiribwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Soda Grocery Gupaki ibiribwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Update to the local graphic packaging design language during the history
Ibipimo n'Ipaki: Width 185mm x Depth 145mm x Height 55mm
Ibibazo Fatizo: package, brand, inheritance, graphic, illustration
Ikoranabuhanga ryo Guteza Imbere: Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
Ikibazo cy'Ishusho: Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
Ubushakashatsi: Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
Ibyatumye Habaho: The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
Igihe cy'Umushinga: The project started in Macau in March 2020 and will be completed in Macau in June 2020.
Uburyo bw'Imikorere: In order to facilitate the use of mass consumers, the most common packaging method is adopted
Abagize Itsinda: Shenfan Lan
JingWen Xu
Abafotoye: Shenfan Lan/JingWen Xu