Quix Primary Function: Ikimenyetso cy'Ikirango na Anja Zambelli Colak

Umushinga Quix Primary Function: Ikimenyetso cy'Ikirango wa Anja Zambelli Colak ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IfezaAmashusho· 2021

Quix Primary Function: Ikimenyetso cy'Ikirango

na Anja Zambelli Colak

Umukiriya: Zambelli Brand Design

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Amashusho

40,925

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #120357

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Quix Primary Function: Ikimenyetso cy'Ikirango

Quix ni ikimenyetso cy'ikirango cy'imashini zigurisha zikoresha ubwazo zitanga ibinyobwa bishyushye n'ibikonje ndetse n'utunyobwa duto. Iki kimenyetso gikoresha amabara, imisusire n'imiterere byakuwe mu muco w'Ubutaliyani, byubaha igihe cy'ubwiza cy'igishushanyo cy'Ubutaliyani. Igisa n'ikera gato kizana urwibutso rw'imyaka ya Dolce Vita kandi kigahamagara umuco wa kawa y'Abataliyani. Amakopo ya kawa n'ibyapa byacapwa mu mabara ya CMYK hakoreshejwe ikoranabuhanga rya offset, mu gihe imashini zigurisha zishyirwaho ikirango hakoreshejwe amashashi yacapwe. Igishushanyo gihindura akaruhuko gato ka kawa uburambe bw'amaso butuje.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Quix Primary Function: Ikimenyetso cy'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Quix Primary Function: Ikimenyetso cy'Ikirango biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Quix Primary Function: Ikimenyetso cy'Ikirango ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Ibipimo n'Ipaki: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Ibibazo Fatizo: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Ikoranabuhanga ryo Guteza Imbere: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Ikibazo cy'Ishusho: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Ubushakashatsi: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Ibyatumye Habaho: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Igihe cy'Umushinga: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Uburyo bw'Imikorere: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.