MaGnesium Hub Igenamiterere ry'Imbere y'Umwanya w'Iserukiramurava na Chia Yu Tung

Umushinga MaGnesium Hub Igenamiterere ry'Imbere y'Umwanya w'Iserukiramurava wa Chia Yu Tung ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

BuronzeImbere y'Inyubako· 2021

MaGnesium Hub Igenamiterere ry'Imbere y'Umwanya w'Iserukiramurava

na Chia Yu Tung

Umukiriya: C.Y Tung

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #119989

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye MaGnesium Hub Igenamiterere ry'Imbere y'Umwanya w'Iserukiramurava

MaGnesium Hub ni igenamigambi ry'ishami ry'umuryango National Geographic Society, riherereye i Presidio, akarere gakomeye k'amateka muri San Francisco. Uyu mwanya w'ubucuruzi ukoreshwa mu buryo butandukanye urimo agace k'iserukiramurava, kafe n'ahantu h'akazi, biherereye mu nyubako y'inzu ebyiri ireba ikiraro cya Golden Gate. Igenamiterere ryahumetswe n'uburyo bwa mbere bwo gufotora hakoreshejwe umucyo (early flash photography), aho ifu ya magnesium yatwikwaga ikabyara umucyo. Urwego rwa mbere rurangwa n'umucyo muke, nk'uko byari bimeze mbere y'uko flash iturika, naho urwego rwa kabiri rugaragaza umucyo mwinshi, nk'uko biba nyuma y'uko flash iturika. Uburyo bw'inzira z'abantu, agace k'iyakirwa n'ah'iserukiramurava byateguwe hitawe ku mikorere n'isura byombi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

MaGnesium Hub Igenamiterere ry'Imbere y'Umwanya w'Iserukiramurava ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. MaGnesium Hub Igenamiterere ry'Imbere y'Umwanya w'Iserukiramurava biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. MaGnesium Hub Igenamiterere ry'Imbere y'Umwanya w'Iserukiramurava ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: MaGnesium Hub is a concept design for an outpost of National Geographic Society in Presidio, a historic neighborhood in San Francisco. The project is a mixed-use commercial space that accommodates the exhibition space, a cafe, and the workplace located in a two-story building overlooking Golden Gate Bridge. The circulation, lobby design, and exhibition spaces' unique features were planned thoroughly with functionality and aesthetics.
Ibipimo n'Ipaki: Level 01: 630 sqm. 30m x 21m;
Level 02: 630 sqm. 30m x 21m
Ibibazo Fatizo: Exhibition, Museum Exhibition, Conceptual Design, Flash Camera, Magnesium, Scientific
Ikoranabuhanga ryo Guteza Imbere: Level one lobby represents the camera lens. The flipped LED graphic on the ground, which appears correctly in the mirrored ceiling, demonstrates the image reversed effect between the lens and the imaging sensor.
The permanent exhibition space adjacent to the lobby is designed with custom showcasing booths inspired by old camera bellows and camera lenses. The audio-visual room is designed with acoustic in mind for broadcasting short-clips.

Once visitors travel down the hallway past the central event space's wall, the current exhibition space is designed with flexibility in mind and planned as the "second layer" of magnesium atom. The flexible space and movable display cases are arranged for constant exhibition changes every season. The mesh ceiling in this area is formed by eight pieces of perforated panels inspired by the 8 electrons on the second shell of a magnesium atom.

Additionally, the display pedestals throughout the floor are made of brushed silver metal and dichroic glass resembling the flashcube of Kodak's Instamatic camera.

For the cafe space located at the corner of level one facing the Presidio neighborhood, the room is inspired by historic military architecture, characterizing brick elements, arcade porches, and other decorative elements.
Ikibazo cy'Ishusho: The design challenge of this project was to analyze the travel path throughout the space from visitors, staff, and employees' points of view and holistic incorporate into the design concept on the floor plan and every detail; security, merchant, and noise considerations needed to be covered in the circulation planning stage.
Ubushakashatsi: The project had been through a research stage searching back to the history of National Geographic Society. The magazine's flash photographs were captured by Shiras's jack lighting technique, which he rode on a canoe with a bright light to catch animals' eyeshine, had successfully illuminated a previously invisible part of the natural world and also marked the organization's milestone. The effect of flash was first created through burning magnesium powder. Burning magnesium powder was used as the flashlight in early photography, so the designer started the concept related to the idea of the flashlight. Just like National Geographic's dedication to discovering the world through pioneering photos and insights, MaGnesium Hub carries a similar mission to celebrate the past and explore the future.
Ibyatumye Habaho: Since National Geographic's publication of 74 George Shiras's flash photos in 1906, the technique of creating flashlight by burning magnesium powder to capture animals in the dark, turned the Nat Geo magazine from a text-based scientific journal into a "picture book," which marked the organization's milestone. The designer has come up with a concept that is inspired by the phenomenon caused by flashlights.
Level one is designed as "before flash" that demonstrates a dimmish atmosphere; level two is the work floor, as "after flash," with a brighter look and feel.
Igihe cy'Umushinga: The project was designed in 2019 in San Francisco and was nominated as one of the best.
Uburyo bw'Imikorere: Besides educating visitors by showcasing the collections, Magnesium Hub also provides an event space for groups and neighbors to connect and socialize.
The interacting elements, such as the pullout display panels, digital interacting map, and the interaction board, are designed throughout the exhibition floor.
Abafotoye: Image #1 : Renderer ArchiCGI
Image #2: Renderer ArchiCGI
Image #3 : Renderer ArchiCGI
Image #4 : Renderer ArchiCGI
Image #5 : Renderer ArchiCGI