Umushinga Episode Igishushanyo cy'Uburambe bw'Ikirango wa Plus X ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
BuronzeAmashusho· 2021
Episode Igishushanyo cy'Uburambe bw'Ikirango
na Plus X
Umukiriya: Sk D&d Episode
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #119730Imigereranyo
Ibyerekeye Episode Igishushanyo cy'Uburambe bw'Ikirango
Episode ni igishushanyo cy'ubwoko bw'ikirango n'uburambe bw'ikirango cyakorewe urubuga rw'amazu asangiwe. Igishushanyo gishingiye ku bakoresha aho kuba gishingiye ku batanga serivisi, kandi gitanga umwanya wihariye ku itumanaho n'abatuye muri ayo mazu. Agasanduku kagaragara muri logo ya Episode kagereranya umwanya ufite inkuru zitandukanye. Za logo, amabara, imisusire y'inyandiko, n'ibishushanyo by'ingenzi bikoreshwa ku mbuga za interineti no ku byuma bifatika, harimo amakarita y'abatuye n'imibare y'ibyumba. Uru rusobe si urugenderwaho gusa, ahubwo ni urushobora guhinduka, bituma buri muturage yuzuza igishushanyo n'inkuru ye bwite.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Episode Igishushanyo cy'Uburambe bw'Ikirango ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Episode Igishushanyo cy'Uburambe bw'Ikirango biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Episode Igishushanyo cy'Uburambe bw'Ikirango ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Many residential space brands provide a supplier-centered brand identity. However, Episode is a user-centered design with a major difference in communication with customers.
- Ibipimo n'Ipaki
- Digital Work
- Ibibazo Fatizo
- Share, Episode, Dwell, Story, House, Harmony, Relationship, Gathering
- Ikoranabuhanga ryo Guteza Imbere
- 1. Brand Value Platform
It defines the brand essence, “Life Storyg (story+storage),” and the core brand value, “living space, value community, and emotional platform.”
2. Visual Identity and Brand Design Element Development
The square in the EPISODE logo indicates a space where diverse stories and harmonization are contained. It is developed to flexibly expand to online/off-line contacts.
3. Brand Experience Design
From various communication contacts, key visual assets such as logos, colors, typefaces, and key visuals are used in the right place to provide Episode’s unique brand experiences. - Ikibazo cy'Ishusho
- Modern residential spaces are not just a resting place but a place of applying the values and tastes and, furthermore, aspects of one’s life. Through this identity design, SK D&D intends to break away from the concept of traditional residence and suggest a new dwelling place.
- Ubushakashatsi
- SK D&D has thoroughly analyzed diverse space share services, which are currently provided to customers, conducted interviews to find ways to create synergy through customer members coming together, and considered ways to visually connect customer experience elements.
- Ibyatumye Habaho
- Episodeis not only a living space but also a shared residential platform made with customers’ experiences and values. SK D&D develops the design by focusing on a design that can be flexibly changed and applied rather than a fixed design, on a touchpoint to express the characteristics of the brand.
- Igihe cy'Umushinga
- The project proceeded for 4 months in Seoul, South Korea.
- Uburyo bw'Imikorere
- The design motif developed has been applied to resident cards, room numbers, etc. for customers and completed when they draw their own episode. SK D&D intends to provide a variety of new brand experiences to users through a flexible design rather than a fixed one.
- Abagize Itsinda
- Creative Director: Shin myungsup
Strategy Director: Choe jangsoon
BX Planner: Kook bohyun
BX Planner: Kim jisu
BX Designer: Kim hyunwoo
BX Designer: Lee yoonseong
BX Designer: Im sunghwan
BX Designer: Park jiyong
Motion Designer: Lim kwangmyung
Project Director(SK D&D): Kim dohyun
Project Manager(SK D&D): Lee chungheon
Project Manager(SK D&D): Kim jinhee
Project Manager(SK D&D): Bak areum
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