Burning Tea Igikorwa cy'Ibanze: Ipaki y'Icupa ry'Ibinyobwa na Genki Forest

Umushinga Burning Tea Igikorwa cy'Ibanze: Ipaki y'Icupa ry'Ibinyobwa wa Genki Forest ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IcyumaIpaki· 2021

Burning Tea Igikorwa cy'Ibanze: Ipaki y'Icupa ry'Ibinyobwa

na Genki Forest

Umukiriya: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #119725

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Burning Tea Igikorwa cy'Ibanze: Ipaki y'Icupa ry'Ibinyobwa

Umwandiko w'Igitabo: Burning Tea ni igishushanyo cy'ipaki y'icupa ry'icyayi. Icupa rikozwe muri PET, ubwoko bw'imipira woroheje kandi ubona ibirimo, kandi udakomereka byoroshye igihe kigongana n'ibindi bintu. Etikeri ikoresha cyane amabara y'umukara n'umweru, hamwe n'ikimenyetso cy'umuriro cy'ibara ry'izahabu ku ruhande rw'imbere kugira ngo umuguzi ashobore kubona byoroshye icupa mu bicuruzwa byinshi biri ku gicaniro. Izina ry'ikirango ryanditswe mu nyuguti zishushanyijwe mu buryo bw'inyandiko z'Ubushinwa bwa kera zikoreshwaga na leta. Icupa rifite ubugari bwa milimetero 66 n'uburebure bwa milimetero 220. Hagati h'icupa hafite imiterere yinjira imbere kugira ngo ryoroshye kufatwa, naho ishingiro rifite umuzenguruko ridahwitse rikongerera icupa imbaraga zo guhagarara neza. Amabara ari inyuma agaragaza uburyohe bwihariye bwa buri cyayi.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Burning Tea Igikorwa cy'Ibanze: Ipaki y'Icupa ry'Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Burning Tea Igikorwa cy'Ibanze: Ipaki y'Icupa ry'Ibinyobwa biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Burning Tea Igikorwa cy'Ibanze: Ipaki y'Icupa ry'Ibinyobwa yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
Ibipimo n'Ipaki: Width 66mm x Height 220mm
Ibibazo Fatizo: Branding, Packaging, bottle, 3D, water
Ikoranabuhanga ryo Guteza Imbere: The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
Ikibazo cy'Ishusho: In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
Ubushakashatsi: We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Ibyatumye Habaho: Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
Igihe cy'Umushinga: The project started in June 2017.
Uburyo bw'Imikorere: The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
Abagize Itsinda: Xiaochen Liu
Chu Xu
Abafotoye: Xiaochen Liu