LendMe Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi na Ruis Vargas

Umushinga LendMe Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi wa Ruis Vargas ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2021

LendMe Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi

na Ruis Vargas

Umukiriya: Laika

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

13,005

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #119666

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye LendMe Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi

Umwandiko w'Igitabo: LendMe ni ikimenyetso cy'ubucuruzi cyakozwe ku bw'isosiyete ikorera mu isoko ry'inguzanyo zishingiye ku mutungo utimukanwa (home equity). Ikirango gikoresha imiterere y'ibimenyetso bigaragaza kode mbibi (binary codes) zihuriranye mu buringanire, bigaragaza icyarimwe igitekerezo cya matematiki n'umubano uhuriweho hagati y'isosiyete n'abakiriya bayo. Amabara akoreshwa ahuje neza, aho ibara ry'umuyugubwe (purple) ari ryo shingiro, naho orange n'ubururu bikoreshwa nk'amabara agenzura ubutumwa n'abo bugenewe butandukanye. Ibikoresho birimo amakarita y'ubucuruzi, amabahasha, iyerekana ry'ikigo (institutional presentation), n'urupapuro rw'itara ry'umuhanda.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

LendMe Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. LendMe Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. LendMe Umumaro w'Ibanze: Ikimenyetso cy'Ubucuruzi yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Ibipimo n'Ipaki: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Ibibazo Fatizo: Brand, logotype, illustration, visual identity, Laika Design
Ikoranabuhanga ryo Guteza Imbere: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Ikibazo cy'Ishusho: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Ubushakashatsi: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Ibyatumye Habaho: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Igihe cy'Umushinga: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Uburyo bw'Imikorere: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Patente: Laika Design
Abagize Itsinda: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Abafotoye: Laika Design