Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete na Paul Meeuwsen

Umushinga Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete wa Paul Meeuwsen ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2021

Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete

na Paul Meeuwsen

Umukiriya: Beat Coffee

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #119537

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete

Beat Coffee ni igishushanyo cy'ikirango n'ifunika ry'ibicuruzwa by'ikigo gicuruza ikawa. Guhindura ikirango byatangiye no gusesengura isoko, gusuzuma abahatanira isoko no kubona ibitekerezo by'abakiriya, ibyo bikaba byaragennye ingamba n'aho ikirango kigomba kuza. Aho kigomba kuza kigaragazwa n'imvugo Serious Fun Coffee, igena imvugo rusange kandi ihuza imyidagaduro, umuziki na kawa. Ijwi ry'unyiri isosiyete rikoreshwa kugira ngo ikirango kigire ubuzima. Iki gitekerezo kimwe kigezweho no ku mufuka wa kawa wacapwe, ugahinduka ubuzima binyuze mu ikoranabuhanga rya augmented reality. Intego ni ikirango kigaragara neza, cyibanda ku bakiriya kandi cy'urwenya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Beat Coffee Igishushanyo cy'Ikirango cy'Isosiyete ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Ibipimo n'Ipaki: Coffee bag printed,
Ibibazo Fatizo: brand, print, animation, audio design, social media
Ikoranabuhanga ryo Guteza Imbere: Augmented Reality
Ikibazo cy'Ishusho: To create a customer focused fun brand clarity that was also in line with the principals that the company held.
Ubushakashatsi: A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
Ibyatumye Habaho: The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
Igihe cy'Umushinga: 3-6 months
Uburyo bw'Imikorere: We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
Abagize Itsinda: Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey