Mminni Ipaki y'Ibinyobwa Bisembuye na Wen Liu, Qiumin Chen and Weijie Kang

Umushinga Mminni Ipaki y'Ibinyobwa Bisembuye wa Wen Liu, Qiumin Chen and Weijie Kang ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

ZahabuIpaki· 2021

Mminni Ipaki y'Ibinyobwa Bisembuye

na Wen Liu, Qiumin Chen and Weijie Kang

Umukiriya: Changyu

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki

34,477

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #119485

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Mminni Ipaki y'Ibinyobwa Bisembuye

Mminni ni igishushanyo cy'ipaki ya brandy yakozwe ku baguzi bakiri bato. Iyi seti irimo divayi y'ibanze, divayi ivanze n'itsinda ry'ibikoresho byo kuvanga, ku buryo umuntu ashobora kwitegurira uburyohe bwe bwite atagombye kugura ibindi bicuruzwa by'inyongera. Inyuguti X ihagarariye ibitazwi n'amahirwe afunguye, kandi amabara yakoreshejwe mu kugira ngo iki gicuruzwa gitandukane n'isura gakondo ya brandy. Amacupa yakozwe mu kirahure hakoreshejwe uburyo bwo gushushanya bwifashisha ubushyuhe, naho agasanduku kakozwe mu buryo bwo gushushanya purasitiki. Iyi seti ipima milimetero 198.8 kuri 122.8 kuri 122.8.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Mminni Ipaki y'Ibinyobwa Bisembuye ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Mminni Ipaki y'Ibinyobwa Bisembuye biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Mminni Ipaki y'Ibinyobwa Bisembuye itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Ibipimo n'Ipaki: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Ibibazo Fatizo: X-lab, unknown, exploration, fashion, interaction, mixing
Ikoranabuhanga ryo Guteza Imbere: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Ikibazo cy'Ishusho: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Ubushakashatsi: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Ibyatumye Habaho: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Igihe cy'Umushinga: 2020.02~2020.05 Shenzhen, China
Uburyo bw'Imikorere: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Abagize Itsinda: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang