Umushinga Constellation Ipaki ry'Icyuma Gicana wa Sunhwa Lee and Wenyuan Chen ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
ZahabuIpaki· 2021
Constellation Ipaki ry'Icyuma Gicana
na Sunhwa Lee and Wenyuan Chen
Umukiriya: Zippo (China) Outdoor Products Co., Ltd.
Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #119120Imigereranyo
Ibyerekeye Constellation Ipaki ry'Icyuma Gicana
Constellation ni igishushanyo cy'ipaki ry'umubare muto ryagenewe ibyuma bicana bikusanywa. Ipaki rimurika binyuze mu tudomo duto turi hejuru yaryo, kandi amatara ashobora gucanwa rimwe rimwe kugira ngo agaragaze ibimenyetso bitandukanye by'inyenyeri (zodiac). Ku iherezo ry'iyo mikorere, amatara agenda azima buhoro buhoro anongera akamurika. Iyo mikorere y'urumuri ishobora gushyirwamo umuriro hakoreshejwe insinga ya USB kandi imara amasaha cumi n'abiri iyo yuzuye umuriro. Ibyuma bicana bifatirwa ku ipaki ry'imbere hakoreshejwe rukuruzi (magnets), bityo agasanduku gashobora no gukoreshwa nk'aho kwerekana. Agati k'impande eshatu kihishe inyuma karambururwa kugira ngo ipaki rihagarare rihagaze neza. Impapuro ni ikoreshwa nyamukuru ryakoreshejwe.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Zahabu
Constellation Ipaki ry'Icyuma Gicana ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Constellation Ipaki ry'Icyuma Gicana biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Constellation Ipaki ry'Icyuma Gicana itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- The packaging engages the user by lighting up. It is turned on, one by one and is connected together to create different zodiac signs. It enhances the esthetic aspect of the packaging and highlights the concept in a unique way. The lighters can be directly placed on top of the inner packaging as magnets are attached underneath. Moreover, the packaging can be used as a display tool - the user can make it stand by pulling out a triangular bar which is hidden on the back side of the packaging.
- Ibipimo n'Ipaki
- Outbox size: 435x435x123mm
Inner plate size: 365x75mm - Ibibazo Fatizo
- Zippo, lighter, packaging, packaging design, innovative, inspiring
- Ikoranabuhanga ryo Guteza Imbere
- The company always considers sustainability when it comes to deciding packaging materials. Predominately paper was used to create the packaging.
- Ikibazo cy'Ishusho
- To achieve the light effect, the team collaborated with several engineers for more than two months. They helped the team develop and establish a new light program, according to the design specifically. As the effect was not exist previously, it was the most challenging part of the project, according to the designer. After several trials, the team were able to install the effect and successfully attached it in the packaging.
- Ubushakashatsi
- Based on the team's market research as well as target audience analysis, the team were able to complete a deep dive into market potential.
As the lighter products in the packaging are under high-end product line of Zippo, it was crucial to appeal Zippo enthusiasts and loyal consumers who regularly collect the brand's products. - Ibyatumye Habaho
- The each constellation lighter was designed based on different zodiac signs. It aims to appeal to Zippo enthusiastic - provide a comprehensive collection to them, the packaging was exclusively developed as a limited edition with only a hundred units produced.
The overall shape of the inner packaging was inspired by a spaceship and the surface was designed with a simple and abstract image which represents beautiful stars at night. - Igihe cy'Umushinga
- The project started in April 2020 and launched in February 2021 in China.
- Uburyo bw'Imikorere
- The light effect shines through the small dots on the surface of the packaging. At the end of the effect, the lights are slowly breathing. The effect is rechargeable with an enveloped USB cable and it lasts for twelve hours once it is fully charged. Also, the effect can be easily turned on and off by pressing a switch, which is installed in the packaging - it was designed with a consideration of the cost and energy efficiency.
- Patente
- Registrant's name: ZIPPO MANUFACTURING COMPANY
Trademark No.347274
The trademark under Reg. No. 347274 in Class 34 has been approved for renewal. The valid period of registration is extended to April 29, 2029. - Abagize Itsinda
- Senior Communication Designer: SunHwa Lee
Senior Product Innovation Manager: WenYuan Chen - Abafotoye
- ©copyright, 2020, all the submitted photography, illustration, and video, Creative Center Shanghai - Zippo (China) Outdoor Products Co., Ltd.
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