Tazo Refresh Ipakika ry'ibinyobwa na PepsiCo Design and Innovation

Umushinga Tazo Refresh Ipakika ry'ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Tazo Refresh Ipakika ry'ibinyobwa

na PepsiCo Design and Innovation

Umukiriya: PepsiCo Design & Innovation

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #118943

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Tazo Refresh Ipakika ry'ibinyobwa

Tazo Refresh ni igishushanyo cy'ipakika ry'urutonde rw'amasogongero y'icyayi gikonje cyiza cyiteguye kunywa. Uru rutonde rushingiye ku byiciro bitatu byizwe by'uburyohe bwa marka, byitwa Zen, Awake na Passion. Ibi byayi byemewe ko biva mu buhinzi kama kandi ntibirimo amabara cyangwa ibinyunyuza by'ubukorikori. Ipakika ritangwa mu macupa yo kunywa umuntu umwe ya ons 12 no mu macupa yo kunywa abantu benshi ya ons 42 akozwe muri plastiki ya 100 ku ijana yakoreshejwe n'abaguzi mbere. Amabara akomeye y'ibigize ivanzwe n'ibara ry'umweru kugira ngo hagaragazwe neza buri buryohe bushya ku murongo w'ubucuruzi. Iki gishushanyo kigamije kugumana abaguzi bahari no gukurura abakiriya bakunda ibishya.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Tazo Refresh Ipakika ry'ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Tazo Refresh Ipakika ry'ibinyobwa biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Tazo Refresh Ipakika ry'ibinyobwa ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
Ibibazo Fatizo: Packaging, Beverage
Ibyatumye Habaho: TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
Abagize Itsinda: PepsiCo Design & Innovation

Soma Itangazo ry'Ikinyamakuru

Byatanzwe