Umushinga Pepsi New Year 2020 Gupfunyika Ibinyobwa wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
ZahabuIpaki· 2021
Pepsi New Year 2020 Gupfunyika Ibinyobwa
na PepsiCo Design and Innovation
Umukiriya: PepsiCo Design & Innovation
Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #118921Imigereranyo
Ibyerekeye Pepsi New Year 2020 Gupfunyika Ibinyobwa
Pepsi New Year 2020 ni itsinda ry'amakopo y'ibinyobwa yakozwe ku mubare muke (limited edition) agenewe igihe cy'Umwaka Mushya mu Burusiya. Buri kopo rifite imyandikire yihariye yakorewe iryo kopo hamwe n'ubutumwa bugufi bukomoka ku muco wo mu gihugu, urwenya n'imigenzo. Ubwo butumwa bufite imvugo yegereye umuntu ku giti cye, ku buryo abaguzi bashobora guhitamo ubutumwa babona bubareba kurusha ubundi. Hashtag ihuriweho n'urwo ruhererekane, isobanurwa ngo fata Pepsi niba, itumira abantu kugirana imikoranire ku mbuga nkoranyambaga. Uburyo bw'igishushanyo bworoshye guhindurwa butuma iki gitekerezo gishobora guhuzwa n'andi masoko yo mu bindi bihugu, bikaguka kandi bigatuma ibirori by'Umwaka Mushya biba ibyihariye kuri buri wese.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Zahabu
Pepsi New Year 2020 Gupfunyika Ibinyobwa ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Pepsi New Year 2020 Gupfunyika Ibinyobwa biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Pepsi New Year 2020 Gupfunyika Ibinyobwa itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Ibibazo Fatizo
- Packaging, Beverage
- Ibyatumye Habaho
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Abagize Itsinda
- PepsiCo Design & Innovation
Byatanzwe
Shakisha Hirya ya Designers.org
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Ibindi Wakurikiranira
Imigereranyo Ifitanye Isano
Shakisha imigereranyo yindi yahawe igihembo mu cyiciro kimwe, yatoranyijwe hakurikijwe ireme.
