Umushinga Lays Signature Uburambe bw'Ikirango bw'Igihe Gito wa PepsiCo Design and Innovation ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Ibikorwa.
ZahabuIbikorwa· 2021
Lays Signature Uburambe bw'Ikirango bw'Igihe Gito
na PepsiCo Design and Innovation
Umukiriya: PepsiCo Design & Innovation
Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Ibikorwa
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #118889Imigereranyo
Ibyerekeye Lays Signature Uburambe bw'Ikirango bw'Igihe Gito
Lays Signature ni uburambe bw'ikirango bw'igihe gito bwakozwe bushingiye ku biryo bya chips z'ibirayi. Ubu burambe bukorerwa ahantu h'agateganyo imbere mu maduka akomeye yihariye, aho akabari ka chips gakoreshwa mu buryo bwo kuvanga uburyohe gakora nk'urubuga ruto rw'imyidagaduro. Abasuye bareba igitaramo kibaho, aho uburyohe bwihariye bukorerwa n'intoki imbere yabo. Uburyo bw'imyidagaduro n'ubushukanyi ku byiyumviro byinshi busubiramo uko chips zitangwa, zisomwa kandi zigasangirwa. Intego ni ukugera ku bakiriya bakiri bato baha agaciro uburambe nyakuri no gusangiza abandi ku mbuga nkoranyambaga. Igice cya mbere cyerekanwe mu iduka rikomeye rya Lane Crawford.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Zahabu
Lays Signature Uburambe bw'Ikirango bw'Igihe Gito ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Lays Signature Uburambe bw'Ikirango bw'Igihe Gito biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Lays Signature Uburambe bw'Ikirango bw'Igihe Gito itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- Lays Signature is a brand experience with the singular mission to make potato chips sexy to what is rapidly becoming known as the me generation. This one-of-a-kind theatrical experience takes place at pop-up locations in exclusive retailers. At these mixology chip bars folks are treated to a live performance where unique flavors are hand-crafted right before their eyes.
- Ibyatumye Habaho
- Our challenge was to meet our future customers where they are. Which is out in the world having experiences. And on their phone posting about themselves. Our solution was to create a rich and multi-sensory experience that reimagine how people consume chips with Lays Signature. Its first installment at the exclusive department store, Lane Crawford.
- Abagize Itsinda
- PepsiCo Design & Innovation
Byatanzwe
Shakisha Hirya ya Designers.org
Menya ibicuruzwa, serivisi n'amahirwe aturuka ku batwamamaza.
Ibindi Wakurikiranira
Imigereranyo Ifitanye Isano
Shakisha imigereranyo yindi yahawe igihembo mu cyiciro kimwe, yatoranyijwe hakurikijwe ireme.
