Cafe Soul Umwihariko w'Isura na Mateus Matos Montenegro

Umushinga Cafe Soul Umwihariko w'Isura wa Mateus Matos Montenegro ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2022

Cafe Soul Umwihariko w'Isura

na Mateus Matos Montenegro

Umukiriya: Cafe Tunico

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

11,750

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #117271

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Cafe Soul Umwihariko w'Isura

Cafe Soul ni umwihariko w'isura n'igenamigambi ry'ifashwa ry'ikirango cy'ikawa. Iyi kawa ikorwa mu mbuto za Arabica kimwe ku ijana kandi igurishwa ku giciro kigezweho. Umwihariko ukoresha ikirango gishobora guhinduka, aho ibice byacyo bishobora guhuzwa bikagira uburyo bwinshi bwo kwerekana amashusho n'imiterere itandukanye. Ururimi rw'amashusho ni oroshye kandi rurangwa n'ubwuzuzanye bw'urubyiruko, hagamijwe kugera ku baguzi bashya n'urubyiruko. Ifashwa ricapwa hakoreshejwe uburyo bw'amabara ane hamwe n'amabara ane ya Pantone, ku cyuma cya aluminiyumu. Umubare cyenda w'umuryango witwara iyi farm ukomoka ku bagize uwo muryango barindwi bakora kuri iyo farm.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Cafe Soul Umwihariko w'Isura ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Cafe Soul Umwihariko w'Isura biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Cafe Soul Umwihariko w'Isura ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Ibipimo n'Ipaki: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Ibibazo Fatizo: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Ikoranabuhanga ryo Guteza Imbere: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Ikibazo cy'Ishusho: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Ubushakashatsi: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Ibyatumye Habaho: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Igihe cy'Umushinga: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Uburyo bw'Imikorere: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Abagize Itsinda: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha