Organic Rice Umufuka na Kazuo Fukushima and Haruka Takeuchi

Umushinga Organic Rice Umufuka wa Kazuo Fukushima and Haruka Takeuchi ni uwatsinze igihembo cyubahwa cyane 2022 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2022

Organic Rice Umufuka

na Kazuo Fukushima and Haruka Takeuchi

Umukiriya: China State Farms Agribusiness Corp

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

32,349

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #114666

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Organic Rice Umufuka

Uyu mushinga nugupakira ibyiyumvo byababikora bakora umuceri uryoshye muri Wuchang. Igishushanyo mbonera ni itapi ya zahabu isanzwe. Yakoze igishushanyo, gifitanye isano nigihe umurima munini wumuceri usa na zahabu. Ipaki ni imitako ya tapi ya zahabu. Imiterere ya vacuum rero ni blok nka cube. Byongeye kandi, urugero rwimbwa ni ukugaragaza ubuhinzi-mwimerere. Igishushanyo cyapakiye gusa agaciro k'ubuhinzi-mwimerere muri Wuchang.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Organic Rice Umufuka ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Organic Rice Umufuka biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Organic Rice Umufuka ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Ibipimo n'Ipaki: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Ibibazo Fatizo: Organic, Rice, Package, China, Duck
Ikoranabuhanga ryo Guteza Imbere: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Ikibazo cy'Ishusho: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Ubushakashatsi: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Ibyatumye Habaho: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Igihe cy'Umushinga: The project started in September 2019 and finished in September 2020 in Shanghai.
Uburyo bw'Imikorere: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patente: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Abagize Itsinda: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Abafotoye: Image: Photographer zhu Jie