Hmp Umwihariko w'Ishusho na Fanny De Bray

Umushinga Hmp Umwihariko w'Ishusho wa Fanny De Bray ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cy'icyuma mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

IcyumaAmashusho· 2021

Hmp Umwihariko w'Ishusho

na Fanny De Bray

Umukiriya: Made for you

Uwatsinze Igihembo cya A' Design Award cy'icyuma mu Cyiciro cya Amashusho

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #109853

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Hmp Umwihariko w'Ishusho

HMP ni umwihariko w'ishusho wakozwe ku bw'itsinda ry'ubwubatsi bw'imashini. Ikirango kigaragaza imbaraga z'isosiyete kandi kigasobanura neza itumanaho ryayo. Inyuguti zikozwe mu buryo bumwe itsinda rikoresha ryo kuzishushanya ku bicuruzwa byaryo. Amashusho n'imigambi ya tekiniki iri inyuma agaragaza inkunga ikomeye HMP itanga. Buri rwego rw'ubuhanga rugaragazwa n'ikimenyetso hamwe n'ibara ryihariye, byatoranyijwe hamwe n'umukiriya kugira ngo basobanure serivisi zitandukanye. Umwihariko w'ishusho wahujwe kugira ngo ukoreshwe mu buryo bw'ikoranabuhanga ndetse no mu byanditswe, harimo amakarita y'ubucuruzi, impapuro z'ubutumwa n'amadosiye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cy'icyuma

Hmp Umwihariko w'Ishusho ni uwegukanye Igihembo cya A' Design Award cy'icyuma, ishimwe ry'agaciro ritangwa ku bishushanyo byiza bihuza ibyo umwuga n'inganda bikeneye ku bihangano byashushanyijwe neza. Abegukanye icyuma bagaragaza ubuhanga bukomeye, ubumenyi bwihariye, imyumvire y'inzobere n'ubushobozi bwo guhanga bw'ababikoze. Hmp Umwihariko w'Ishusho biteganyijwe ko izaba igihangano cyubahwa, gishimwa kandi gikundwa, gifatika kandi gifite udushya. Iki gishushanyo cyegukanye icyuma gihuza uburyo bwiza bukoreshwa mu nganda kandi gifite ibiranga bya tekiniki bifite ubushobozi, bifatanye n'ubumenyi n'impano. Hmp Umwihariko w'Ishusho yubahwa kubera gukora neza, kandi yashushanyijwe kugira ngo inoze ubuzima, ifashe gutuma isi iba nziza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Ibipimo n'Ipaki: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Ibibazo Fatizo: mechanical, graphic design, paris, industrial,
Ikoranabuhanga ryo Guteza Imbere: Logo
Business card
Letterhead paper
Folder
Ikibazo cy'Ishusho: How to modernize and make more human an industrial universe.
Ubushakashatsi: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Ibyatumye Habaho: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Igihe cy'Umushinga: The project started in January 2019 and finished in September 2019.
Uburyo bw'Imikorere: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patente: Copyright Made for you
Abagize Itsinda: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Abafotoye: Photographer: Maxime Huriez