Umushinga Yoonly Umwihariko w'Ikimenyetso wa Fanny De Bray ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.
BuronzeAmashusho· 2021
Yoonly Umwihariko w'Ikimenyetso
Umukiriya: Made for you
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #109809Imigereranyo
Ibyerekeye Yoonly Umwihariko w'Ikimenyetso
Yoonly ni umwihariko w'ikimenyetso wateguwe ku bw'ikirango cy'ingendo gitanga uburambe ku bagenzi bakiri bato. Inyuguti Y ihujwe n'akamenyetso k'aho ku ikarita (map pin), bigakora buto yo gucana no kuzimya ishyigikira ubutumwa nyamukuru, cana ubuzima. Inyuguti ebyiri O zishushanyijwe nk'ikimenyetso cy'ubuziraherezo, byerekana ibyibutswa bizarama iteka ryose. Igice cyo hasi cya buri nyuguti kizamuka gitera iburyo, bigaha ikimenyetso isura igenda kandi ifite imiterere idasanzwe. Icyatsi cy'imbebe (duck green) kibutsa inyanja n'ikirere, mu gihe icyatsi kibisi n'umuhondo (orange) bibutsa ubushyuhe bw'umuntu n'izuba. Uyu mwihariko wateguwe kugira ngo ukoreshwe mu bikoresho bya digitale ndetse no mu bicapiwe.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Yoonly Umwihariko w'Ikimenyetso ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Yoonly Umwihariko w'Ikimenyetso biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Yoonly Umwihariko w'Ikimenyetso ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured. - Ibipimo n'Ipaki
- Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm - Ibibazo Fatizo
- travel, young, branding, graphic design, vacation, experiences, mountains, sea
- Ikoranabuhanga ryo Guteza Imbere
- Logo
Business card
Letterhead paper
Envelope - Ikibazo cy'Ishusho
- Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more. - Ubushakashatsi
- Several research have been conducted to create this design :
- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction) - Ibyatumye Habaho
- The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands. - Igihe cy'Umushinga
- The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
- Uburyo bw'Imikorere
- This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
- Patente
- Copyright Made for you
- Abagize Itsinda
- Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme - Abafotoye
- Copyright Made for you
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