WeAre4810 Ibirango Byerekana na Laura Ferrario

Umushinga WeAre4810 Ibirango Byerekana wa Laura Ferrario ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

BuronzeAmashusho· 2021

WeAre4810 Ibirango Byerekana

na Laura Ferrario

Umukiriya: Ferrariodesign

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Amashusho

13,650

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #109713

Shakisha Serivisi Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye WeAre4810 Ibirango Byerekana

WeAre4810, WeAreFamily nigitekerezo gishya gikoreshwa mugutangiza Brand. Ihinduka kontineri nikimenyetso cyibikorwa byose byitsinda. Gukoresha imibare igezweho kandi ihamye yerekana ibyiyumvo byukuri kandi bigezweho nkuko imibare ishobora guhinduka mubikoresho byamashusho. Kuva mubukode kugeza guhaha no kugeza kubintu bishya Ibiryo. WeAreFood ni umwanya aho buri munsi ugabanijwemo ibihe 4; igitekerezo cyongerewe nisaha amaboko afite agafuni n'ikiyiko. Isaha iva mubishushanyo mbonera ni uruvange hagati yubu, ibyahise nibizaza.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

WeAre4810 Ibirango Byerekana ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. WeAre4810 Ibirango Byerekana biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. WeAre4810 Ibirango Byerekana ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur.
Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Ibipimo n'Ipaki: The whole Brand Identity has developed on different materials shapes and channels having to communicate multiple messages. We used paper for brochures postcards shopping bags sugar sachets and menus. The PVC for the external signs of the structure. Ceramics for the coffee cups and the fabric for the uniforms. It was a truly complete project where various printing techniques were used from traditional pad printing, screen printing to digital printing. We have created a web site that talks about their history and their services until you can book skis online.
Ibibazo Fatizo: brand Identity, brad design, logo design, viusal identity
Ikoranabuhanga ryo Guteza Imbere: The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
WeAre4810 the Brand of reference
WeAreRental expertise for rental of skis
WeAreFood one cuisine which at the same time lies well within everyone
WeAreShopping dedicated to sports apparel and accessories
WeAreOutlet Promotions and offers
WeAreFamily a long family tradition rooted in the distant 19th century
Ikibazo cy'Ishusho: WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine.
Thus was born the idea of the clock that marks the day and 4 very specific moments.
Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Ubushakashatsi: A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Ibyatumye Habaho: WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form.
The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Igihe cy'Umushinga: The project started in January 2018 in Courmayeur and finished in February 202020
Uburyo bw'Imikorere: The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Abagize Itsinda: Creative Director: Laura Ferrario
Copy: Chiara Villa
Abafotoye: Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana