Fairy Fox Kwita ku Ruhu na Antonia Skaraki - A.S. Advertising

Umushinga Fairy Fox Kwita ku Ruhu wa Antonia Skaraki - A.S. Advertising ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2021

Fairy Fox Kwita ku Ruhu

na Antonia Skaraki - A.S. Advertising

Umukiriya: Fairy Fox

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

30,040

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #107898

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Fairy Fox Kwita ku Ruhu

Murakaza neza mu rugendo rw'ubushakashatsi rwerekeza ku myumvire y'kamere. Yumvire ibanga rizengurutse ibicuruzwa byo kwita ku ruhu. Igishushanyo mbonera cyerekana isano iri hagati ya Mama Kamere n'abana bayo, mu gihe ibikoresho byujuje ubuziranenge bitanga uburyohe bw'igikoresho n'ingaruka zihoraho. Gushushanya amarushanwa no gusesengura ibigenda byatumye havumburwa imyanya y'amahirwe yahuye n'icyerekezo cy'umukiriya n'ingamba ze, bigatuma habaho ipaketi igezweho, yoroheje kandi ishyushye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Fairy Fox Kwita ku Ruhu ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Fairy Fox Kwita ku Ruhu biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Fairy Fox Kwita ku Ruhu ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Ibipimo n'Ipaki: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Ibibazo Fatizo: baby, care, child, cream, fairy, fox, product, health, skincare
Ikoranabuhanga ryo Guteza Imbere: Environmentally friendly. Plastic containers with PVC labels.
Ikibazo cy'Ishusho: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Ubushakashatsi: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Ibyatumye Habaho: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Igihe cy'Umushinga: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Uburyo bw'Imikorere: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Abagize Itsinda: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Abafotoye: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017