Umushinga Neon Nights Primary Function: Umwanya w'Uwateguye Imurikagurisha ry'Ubucuruzi wa Hong Kong Trade Development Council ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Ibikorwa.
IfezaIbikorwa· 2021
Neon Nights Primary Function: Umwanya w'Uwateguye Imurikagurisha ry'Ubucuruzi
na Hong Kong Trade Development Council
Umukiriya: Hong Kong Trade Development Council
Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ibikorwa
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #106406Imigereranyo
Ibyerekeye Neon Nights Primary Function: Umwanya w'Uwateguye Imurikagurisha ry'Ubucuruzi
Neon Nights ni igishushanyo cy'igikorwa cyakozwe ku bw'imurikagurisha ry'ubucuruzi bw'imyambaro i Hong Kong. Iki gitekerezo gihuza amabara aganje mu myambaro yo muri iki gihe n'isura y'ibimenyetso bya neon byo mu mihanda ya kera ya Hong Kong. Hateguwe uduce dutatu. Igicuruzo cyakira abashyitsi kiri ku muryango munini w'ahabera icyo gikorwa. Icyinjiriro cy'inzu y'imurikagurisha nacyo cyahawe imiterere ihuye nacyo. Imbere mu nzu, umwanya ukoreshwa mu bikorwa byinshi ufite metero kare 300 wakira imurikagurisha ry'imyambaro, inama ndetse n'inama zidasanzwe. Amakadiri y'ibyuma afite amashusho yacishijwe, imbaho z'amabara zimurikirwa inyuma n'ibimenyetso bisa na neon bishushanya iyo sura irangwa n'ubuzima.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Ifeza
Neon Nights Primary Function: Umwanya w'Uwateguye Imurikagurisha ry'Ubucuruzi ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Neon Nights Primary Function: Umwanya w'Uwateguye Imurikagurisha ry'Ubucuruzi biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Neon Nights Primary Function: Umwanya w'Uwateguye Imurikagurisha ry'Ubucuruzi ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Ibipimo n'Ipaki
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Ibibazo Fatizo
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Ikoranabuhanga ryo Guteza Imbere
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Ikibazo cy'Ishusho
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Ubushakashatsi
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Ibyatumye Habaho
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Igihe cy'Umushinga
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Uburyo bw'Imikorere
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patente
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Abagize Itsinda
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Abafotoye
- Hong Kong Trade Development Council
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