Umushinga Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito wa Estudio Maba ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
BuronzeIpaki· 2020
Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito
na Estudio Maba
Umukiriya: Plaza del Sol
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #104257Imigereranyo
Ibyerekeye Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito
Umwandiko w'Igitabo: Plaza del Sol ni igishushanyo cy'ipaki y'amasashe y'ibirayi bicanwe (crisps). Amashusho akoresha imigenzo gakondo n'ibintu by'urwibutso biboneka mu mijyi y'ubukerarugendo yo muri Espagne, kandi ibi bintu bigaragazwa mu buryo bugezweho hifashishijwe uburyo bw'urwenya. Buri paki (flow pack) ivuga inkuru ngufi yubakiye ku bintu by'urwibutso, hagamijwe gutuma ugura amwenyura. Amashusho yakozwe binyuze mu bufotozi bw'ibintu bidakora (still life photography) byateguwe hamwe, naho amasashe akozwe hakoreshejwe uburyo bwa flexographic printing. Buri sashe ipima milimetero 195 ku 320.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Plaza del Sol Igikorwa cy'ibanze: Ipaki y'Ibinyobwa Bito ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Ibipimo n'Ipaki
- 195mm x 320mm
- Ibibazo Fatizo
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Ikoranabuhanga ryo Guteza Imbere
- Still life photography in set for composition of the images. Flexographic printing.
- Ikibazo cy'Ishusho
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Ubushakashatsi
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Ibyatumye Habaho
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Igihe cy'Umushinga
- Murcia, Spain, May 2019 to February 2020
- Uburyo bw'Imikorere
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patente
- Plaza del Sol
- Abagize Itsinda
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Abafotoye
- Estudio Maba
Byatanzwe
Shakisha Hirya ya Designers.org
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