Cut and Paste Kuranga na Lisa Winstanley

Umushinga Cut and Paste Kuranga wa Lisa Winstanley ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Amashusho.

ZahabuAmashusho· 2021

Cut and Paste Kuranga

na Lisa Winstanley

Umukiriya: Lisa Winstanley

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Amashusho

78,862

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #103530

Shakisha Byinshi Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Cut and Paste Kuranga

Iyi mfashanyigisho yumushinga, Gukata no Kwanduza: Kwirinda Kwibeshya Kwibeshya, ikemura ingingo ishobora kugira ingaruka kuri buri wese mubakora ibishushanyo mbonera nyamara gukopera amashusho ni ingingo idakunze kuganirwaho. Ibi birashobora guterwa no kudasobanuka hagati yo gufata reference kumashusho no kuyandukura. Kubwibyo, icyo uyu mushinga utanga nukuzana imyumvire kumyatsi ikikije gukopera no kubishyira kumwanya wibiganiro bijyanye no guhanga.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

Cut and Paste Kuranga ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. Cut and Paste Kuranga biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Cut and Paste Kuranga itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Ibipimo n'Ipaki: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Ibibazo Fatizo: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Ikoranabuhanga ryo Guteza Imbere: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Ikibazo cy'Ishusho: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Ubushakashatsi: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Ibyatumye Habaho: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Igihe cy'Umushinga: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Uburyo bw'Imikorere: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patente: Copyrights belong to Lisa Winstanley, 2020
Abagize Itsinda: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Abafotoye: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng