KitKat Chocolatory Igishushanyo Mbonera Cyimbere na Justin Vinet - Model/ctzn

Umushinga KitKat Chocolatory Igishushanyo Mbonera Cyimbere wa Justin Vinet - Model/ctzn ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Zahabu mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Imbere y'Inyubako.

ZahabuImbere y'Inyubako· 2020

KitKat Chocolatory Igishushanyo Mbonera Cyimbere

na Justin Vinet - Model/ctzn

Umukiriya: Unique Store Fixtures

Uwatsinze Igihembo cya A' Design Award cya Zahabu mu Cyiciro cya Imbere y'Inyubako

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #101411

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye KitKat Chocolatory Igishushanyo Mbonera Cyimbere

Uhagararire igitekerezo hamwe nikirangantego muri rusange muburyo bushya binyuze mubishushanyo mbonera byububiko, cyane cyane ku isoko rya Kanada hamwe nabakiriya ba Yorkdale. Koresha ubunararibonye bwa pop up yabanjirije hamwe n’amahanga kugirango uhindure udushya kandi utekereze kuburambe bwose. Kora ububiko bukora cyane, bwakora neza kumuhanda mwinshi cyane, umwanya utoroshye.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Zahabu

KitKat Chocolatory Igishushanyo Mbonera Cyimbere ni uwegukanye Igihembo cya A' Design Award cya Zahabu, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo biri ku rwego rwa mbere, bitangaje kandi by'indashyikirwa. Abegukanye Zahabu ni ibihangano birimo udushya twinshi, bifite icyerekezo kandi bimurika, bigaragaza impano, ubwenge n'ubuhanga bw'ababihanze. KitKat Chocolatory Igishushanyo Mbonera Cyimbere biteganyijwe ko izaba igihangano gishimwa cyane, gishyiraho imigendekere mishya kandi gitanga agaciro katigeze kaboneka. Iki gishushanyo cyegukanye Zahabu ni umushinga utangaje kandi wubahwa ugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. KitKat Chocolatory Igishushanyo Mbonera Cyimbere itera ibyifuzo bikomeye, ikangura ishyaka, ishishikariza guhanga kandi igatwara imitima yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Ibibazo Fatizo: pop-up, interactive, branding, experience, flagship,
Ikoranabuhanga ryo Guteza Imbere: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Ikibazo cy'Ishusho: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Ubushakashatsi: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Ibyatumye Habaho: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Igihe cy'Umushinga: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Uburyo bw'Imikorere: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patente: Copyrights belong to Nestle, 1911
Abagize Itsinda: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Abafotoye: Photographer: One Method, 2019