Umushinga Ugly Monster Igikoresho cy'Ifunika rya Popsicle wa JBBC Branding Consultancy ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.
BuronzeIpaki· 2020
Ugly Monster Igikoresho cy'Ifunika rya Popsicle
Umukiriya: JBBC Branding Consultancy
Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki
Uwatsinze Igihembo Yemejwe
Emeza Uko Igihembo Gihagaze ku #101073Imigereranyo
Ibyerekeye Ugly Monster Igikoresho cy'Ifunika rya Popsicle
Ugly Monster ni ifunika ry'igicuruzwa cya popsicle gikorerwa muri Taiwan. Igishushanyo kigaragaza ikiremwa cy'icyatsi gifite ubuso butagoranye, gishingiye ku mateka ya gwavu, imbuto ikura mu mugi wa Yanchao. Icyatsi gikaka gitanga ikiremwa isura nziza kandi ifite ubuzima. Umubiri n'amaguru bifite igipimo kitunganye, kandi ikiremwa nta biganza gifite, bigatuma imiterere yacyo iseka. Ifunika rifite ubugari bwa 70 mm, uburebure bwa 195 mm, n'uburemere bwa 20 mm. Intego ni ukwamamaza igicuruzwa no gushishikariza abantu kwitabira uyu mugi muto n'abahinzi baho.
Ishimwe
Ibyerekeye Igihembo cya A' Design Award cya Buronze
Ugly Monster Igikoresho cy'Ifunika rya Popsicle ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Ugly Monster Igikoresho cy'Ifunika rya Popsicle biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Ugly Monster Igikoresho cy'Ifunika rya Popsicle ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.
Inyuma y'Imigereranyo
Dosiye y'Itangazamakuru
Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.
- Ibintu Bidasanzwe
- The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
- Ibipimo n'Ipaki
- Width 70mm x Length 195mm x Height 20mm
- Ibibazo Fatizo
- Guava, Farmers, Popsicle, Food, Ugly Monster
- Ikoranabuhanga ryo Guteza Imbere
- "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
- Ibyatumye Habaho
- As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
- Igihe cy'Umushinga
- The project started in June 2019 and finished in December 2019 in Taiwan.
- Uburyo bw'Imikorere
- The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
- Patente
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
- Abagize Itsinda
- Designer: Huiyu Zhuang
Director: Jiunguo Yu - Abafotoye
- Jblossom Branding Consultancy Co., Ltd.
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