Zhangyan Country Living Festival Primary Function: Ahantu Ho Kwerekana na Tongji Tiandi Neili Lab

Umushinga Zhangyan Country Living Festival Primary Function: Ahantu Ho Kwerekana wa Tongji Tiandi Neili Lab ni uwatsinze igihembo cyubahwa cyane 2021 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Ibikorwa.

IfezaIbikorwa· 2021

Zhangyan Country Living Festival Primary Function: Ahantu Ho Kwerekana

na Tongji Tiandi Neili Lab

Umukiriya: Tongji Tiandi-Neili Lab

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ibikorwa

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100911

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Zhangyan Country Living Festival Primary Function: Ahantu Ho Kwerekana

Zhangyan Country Living Festival ni ahantu ho kwerekana hakozwe kubera igitaramo cyo mu cyaro i Shanghai. Iyi miterere ikozwe hakoreshejwe amakonteneri ashaje yo gutwara ibicuruzwa ashyizwe mu buryo bunyuranye, yubatswe hejuru y'ayandi, ashyizwe mu buryo bwo kwivanga no guhindukira kugira ngo hakorwe uduce dufite insanganyamatsiko zitandukanye. Itsinda rimwe ry'amakonteneri rifunga ahantu ho gukorera ibiganiro, mu gihe irindi tsinda risobanura ahantu ho gucuruza. Umutungo w'ibyavanwe mu karere nk'ibiti, ibyatsi hamwe n'urubingo nabyo birakoreshwa. Ikirango cy'iyi gahunda gikurikiza uburyo bwa Memphis kandi kikagabanya ibimenyetso by'akarere by'umusozi, amazi, ifi hamwe n'ikiraro. Ahantu h'ibikorwa hafite metero kare 5000.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Zhangyan Country Living Festival Primary Function: Ahantu Ho Kwerekana ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Zhangyan Country Living Festival Primary Function: Ahantu Ho Kwerekana biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Zhangyan Country Living Festival Primary Function: Ahantu Ho Kwerekana ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Ibipimo n'Ipaki: The visual system design includes 5000 square meters of activity space.
Ibibazo Fatizo: Innovation，sustainable，Memphis，integrating design
Ikoranabuhanga ryo Guteza Imbere: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Ikibazo cy'Ishusho: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Ubushakashatsi: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Ibyatumye Habaho: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Igihe cy'Umushinga: The project started in August 2019 in Shanghai and finished in November 2019.
Uburyo bw'Imikorere: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Abagize Itsinda: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang