Umushinga Happiness Ukwezi wa Chao Xu ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Buronze mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

BuronzeIpaki· 2020

Happiness Ukwezi

na Chao Xu

Umukiriya: La Maison Bakery

Uwatsinze Igihembo cya A' Design Award cya Buronze mu Cyiciro cya Ipaki

13,771

Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100696

Sura Urubuga Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Happiness Ukwezi

Ibyishimo ukwezi gutekera ni igipapuro cyimpano, igizwe nagasanduku eshanu zifite imiterere nubushushanyo butandukanye. Itsinda ryibanze rya Creative ryashushanyije ishusho yukuntu abaturage baho bizihiza umunsi mukuru wimpeshyi, bakoresheje amashusho yubushinwa. Ikigereranyo kirerekana inyubako zaho nibikorwa byo mu gihe cyizuba, nko gusiganwa ubwato bwikiyoka, kuvuza ingoma. Iyi mpano yimpano ntabwo ikora gusa nk'ibikoresho byo kurya, ahubwo ikora nk'urwibutso rwo kumenyekanisha umuco w'umujyi wa Shien.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Buronze

Happiness Ukwezi ni uwegukanye Igihembo cya A' Design Award cya Buronze, ishimwe ry'agaciro gakomeye ritangwa ku bishushanyo by'indashyikirwa birangwa no guhanga, ubwenge n'ubushishozi. Abegukanye Buronze ni ibihangano bifite ubuhanga bwinshi kandi bihanga cyane, bishimangira uburambe, ubwenge n'ubushobozi bw'ababihanze. Happiness Ukwezi biteganyijwe ko izaba ikintu cyubahwa, gishimwa kandi gikundwa, gifite ubunyamwuga n'udushya. Iki gishushanyo cyegukanye Buronze gikoresha uburyo bwiza mu buhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga kandi kirarenze mu gutaha ku tuntu duto. Happiness Ukwezi ishimisha ibyo dukeneye, ikora ku byifuzo byacu, itwara amarangamutima yacu kandi ikurura amatsiko yacu.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
Ibipimo n'Ipaki: lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm
Ibibazo Fatizo: package design, logo, handrawing, typography
Ikoranabuhanga ryo Guteza Imbere: Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
Ikibazo cy'Ishusho: The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
Ubushakashatsi: The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
Ibyatumye Habaho: During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
Igihe cy'Umushinga: This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
Uburyo bw'Imikorere: After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
Patente: Trademark(2019) La Maison Bakery
Abagize Itsinda: Creative Director: Chao Xu
Illustration: Danlin Zhang
Abafotoye: Collaterals and graphic design items: Chao Xu
Photography: Inlight