Shiwanyubingshao Primary Function: Ipfundikizo ry'Inzoga na Zhang Zhipeng

Umushinga Shiwanyubingshao Primary Function: Ipfundikizo ry'Inzoga wa Zhang Zhipeng ni uwatsinze igihembo cyubahwa cyane 2020 Igihembo cya A' Design Award cya Ifeza mu Cyiciro cy'Ihiganwa cya Igishushanyo cy'Ipaki.

IfezaIpaki· 2020

Shiwanyubingshao Primary Function: Ipfundikizo ry'Inzoga

na Zhang Zhipeng

Umukiriya: Guangdong Shiwan Baijiu Group Co., Ltd

Uwatsinze Igihembo cya A' Design Award cya Ifeza mu Cyiciro cya Ipaki

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Uwatsinze Igihembo Yemejwe

Emeza Uko Igihembo Gihagaze ku #100378

Reba kuri A' Design Award Itangazo ry'Ikinyamakuru Ikimenyetso cy'Igihembo

Amabara

Imigereranyo

Ibyerekeye Shiwanyubingshao Primary Function: Ipfundikizo ry'Inzoga

Shiwanyubingshao ni igishushanyo cy'ipfundikizo ry'inzoga y'Abashinwa. Iki gishushanyo gikoresha imbyino y'intare, imwe mu mikino gakondo y'Abashinwa, nk'ingingo nyamukuru y'iyerekana. Icupa gikozwe mu ikirahure gifite isura y'umukara ubonerana wamizweho, kandi imiterere y'icupa ishingiye ku bikoresho bya kera by'Abashinwa byo gushyiramo divayi, bifite ibisobanuro bikozwe mu izahabu. Agasanduku ko hanze gakozwe mu mpapuro zidasanzwe z'umukara zafashwe mu buryo bwo gushyiramo ibimenyetso. Ishusho y'umutwe w'intare ishyizwe hejuru y'agasanduku. Gufungura agasanduku byerekana ibara ry'umutwe w'intare kandi bikongera ubwiza n'ikinyabupfura mu gikorwa cyo kunywa.

Ishimwe

Ibyerekeye Igihembo cya A' Design Award cya Ifeza

Shiwanyubingshao Primary Function: Ipfundikizo ry'Inzoga ni uwegukanye Igihembo cya A' Design Award cya Ifeza, ishimwe ridasanzwe ry'agaciro gakomeye ritangwa ku bishushanyo byo ku rwego rwo hejuru, byiza kandi bikora ku mutima. Abegukanye Ifeza ni ibihangano by'ubuhanga bukomeye kandi bifite guhanga kwinshi, bigaragaza ubuhanga bwimbitse, impano n'ubushishozi bw'ababihanze. Shiwanyubingshao Primary Function: Ipfundikizo ry'Inzoga biteganyijwe ko izaba igihangano cy'icyitegererezo, gifite ubunyamwuga bukomeye n'udushya twimbitse. Iki gishushanyo cyegukanye Ifeza ni igihangano kizwi kandi gishimwa, gifasha kugura imbibi z'ubuhanzi, ubumenyi, ubushushanyo n'ikoranabuhanga. Shiwanyubingshao Primary Function: Ipfundikizo ry'Inzoga ni igihangano benshi bifuza, gikangura ibyifuzo, gitanga amarangamutima meza kandi gitera igitangaza.

Inyuma y'Imigereranyo

Dosiye y'Itangazamakuru

Amazina y'abagize uruhare, abagize itsinda n'amakuru y'ubuhanga byatanzwe n'umuhanzi.

Ibintu Bidasanzwe: Creative elements is given priority to with lion dance adopt green visual symbols, let consumer get attracted by the rich delicate graphics and can realize that its product features, to apply Chinese traditional elements with modern design and visual performance have different feelings, let the product itself characteristic, let the consumer in the same product can have a new choice, thus promote sales.
Ibipimo n'Ipaki: The bottle has a capacity of 500ml,a height of 22.5cm,a diameter of 9cm,a front height 26.5cm,a width of 15cm and a side width of 15cm
Ibibazo Fatizo: Liquor,packaging design,graphic design,lion dance,Collect green,The lottery，illustration
Ikoranabuhanga ryo Guteza Imbere: The bottle body is designed as a black transparent bottle by glass spraying. The bottle type is made of ancient Chinese wine containers and gilded. Black special paper stamping process is used for outer packaging.
Ikibazo cy'Ishusho: The color belt link processing between the box and the box will be a little tedious in the post-processing, but I believe that the design comes from life, so we should add the life elements, so as to reflect the product value and attract consumers to drive sales.
Ubushakashatsi: This a new design of liquor, its purpose is to better liquor culture combining with local traditional culture, the lion dance this tradition is the Chinese for thousands of years culture heritage, it has its own story always has a long history, it can let the consumer feel better experience two different culture, and promote our Chinese traditional culture, let the young consumers understand their own culture, also let the world know China.
Ibyatumye Habaho: The creative inspiration comes from Collect green, a traditional Chinese culture lion dance. In addition to the Spring Festival, it is also often performed on festive days. It explains the cultural heritage and quality pursuit of people in the era of consumption upgrading, as well as the demand for the sense of life ceremony.
Igihe cy'Umushinga: The project started in November 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Guangzhou in December 2019
Uburyo bw'Imikorere: The illustration lion head is used on the top of the box, combined with the dynamic form of lion dance and picking. The "opening the box and uncovering the head color" increases the ritual sense of drinking, and has a good interaction with consumers in the product. Through three-dimensional thinking on products, let "tradition" become a new attraction.
Abagize Itsinda: Design director: Zhang Zhipeng, designer: Zhang Zhipeng
Abafotoye: Zhang Zhipeng