Zeng Li nisqap Mao Tai Chun Trago Waqaychana diseñon

Zeng Li nisqap Mao Tai Chun Trago Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Mao Tai Chun Trago Waqaychana

Zeng Li rurasqa

Mañakuq: Shenzhen YUTO packaging technology co.LTD

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

17,360

Taripasqa Premio Atipaq

#99708 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Mao Tai Chun Trago Waqaychana nisqamanta

Mao Tai Chun nisqaqa huk chinasuyu tragopa waqaychananpaq diseñom kan. Puyñunqa qumir ch'aki ceramicamanta ruwasqa, hatun ruphaywan qillqasqa (firing print teknika nisqawan), 500 millilitrota huntachikuq. Qillay tapaqa "ukukuq wata" nisqa temawan kikinchasqa, t'uqyachisqa ruwaywan (hollowing process) formasqa. Hawa cajaqa yuraq-parduman rikch'akuq sapaq papelmanta ruwasqa, sapaq llimp'ikunawan qillqasqa, "hot stamping" nisqawan tukuchisqa. Qillqakunapas, kawsaymanta rikch'aykunapas ch'uyalla, sut'illa saqisqa kanku. Kay diseñoqa "phawaq sipas" (flying fairy) rikch'aytawan ukukuqpa unanchantawanmi tinkuchin, chhaynapi wayna qhapaqkunaman rikuchinanpaq chinasuyupa ñawpaq kawsayninta.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Mao Tai Chun Trago Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Mao Tai Chun Trago Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Mao Tai Chun Trago Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Tupukuna & P'istuy: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Etiquetakuna: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Ruway Tecnología: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Diseño Sasachakuy: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
T'aqwiy: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Kallpachay: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Llamk'ay Pacha: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Purichiy Puriy: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Huñu Runakuna: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang