Dennis Furniss nisqap Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina diseñon

Dennis Furniss nisqap Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2021 A' Design Award Platinu Premiu nisqap ancha chaniyuq atipaqninmi.

PlatinuPilluchina· 2021

Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina

Dennis Furniss rurasqa

Mañakuq: Pepsi

Pilluchina T'aqapi A' Design Award Platinu Premiu Atipaq

819,500

Taripasqa Premio Atipaq

#123073 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina nisqamanta

Pepsi NFL Limited Edition nisqaqa huk upyana lata churanakunam, México suyupi qhatunapaq ruwasqa. Tawa latakunam tawa americano futbol equipokunata yupaychan: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders hinaspa New England Patriots. Sapa latam kikin equipopa llimp'inkunata apan. Huk kawsayniyuq siq'iy ruwaymi pukllaqkunata hatunchasqa cuerpoyuqta rikuchin, chay deportepa kallpayuq kayninta rikuchinapaq. Latakunaqa aluminiomanta ruwasqam kachkan, ancha sut'i offset imprentawan siq'isqa. Kay churanakunaqa huk digital willakuywan t'inkisqa karqa, hinaspa tiendakunapi internetnintapas qhatusqa karqa.

Riqsichiy

A' Design Award Platinu Premiu nisqamanta

Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina A' Design Award Platinu Premiu mishak kan, ancha jatun yupaychay, kayta mana shuk shina, sumak shinallatak mancharina diseñukunaman kun. Platinu mishak kashkakunaka ruray yachaypak mancharina rurashkakunami, yuyaypak tupukunata rikuchik wiñay yachaymi, shinallatak paykunata rurakkunapak mana tupushka ushayta rikuchinku. Kay diseñukunaka ashtawan riksishka rurashkakuna kanata munanku, paykunaka shuk pachapak sumak kayta rikuchinku, llaktakunapak alli kawsaymanpash yanapanku shinallatak arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichunku. Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina hatun alli kayta rikuchin shinallatak pachata ashtawan alli kachun ruran. Pepsi NFL Limited Edition Upyana Latapa Churana Wank'ina A' Design Award Platinu Premiu mishak rurashka kan, munayta kallarichin, yuyayta kallarichin, kushichin shinallatak hatun kushikuyta kun.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
Tupukuna & P'istuy: 110 mm x 50 mm x 110 mm / 18.5 lbs
Etiquetakuna: Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
Ruway Tecnología: High definition Offset printing on aluminum cans
Diseño Sasachakuy: Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
T'aqwiy: Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
Kallpachay: Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
Llamk'ay Pacha: 3 Months (Nov 20- Feb 21) Mexico
Purichiy Puriy: Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
Patentekuna: Pepsico Design Center Latam
Huñu Runakuna: PepsiCo Design Latin America
Siq'i Hayñikuna: Pepsico Design Center Latam