Suzhou SoFeng Culture Media Co.,Ltd. nisqap The Meaninghall Tea Chay ch'aqllay p'istusqa: T'i p'istuy diseñon

Suzhou SoFeng Culture Media Co.,Ltd. nisqap The Meaninghall Tea Chay ch'aqllay p'istusqa: T'i p'istuy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2020

The Meaninghall Tea Chay ch'aqllay p'istusqa: T'i p'istuy

Suzhou SoFeng Culture Media Co.,Ltd. rurasqa

Mañakuq: Meaninghall

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#97594 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Meaninghall Tea Chay ch'aqllay p'istusqa: T'i p'istuy nisqamanta

Meaninghall T'i nisqaqa Biluochun q'omer t'ipaq huk p'istuy llamk'aymi. Biluochunqa huk q'omer t'imi, Luxiang huch'uy llaqtapi wiñachikun, chayqa Tai Qochap kantunpi kashan Suzhou llaqtapi, China suyupi. Chay p'istuyqa huk llumpaq arte rapipi ruwasqam, ch'aqchusqa kaqninwan, chaymi mawk'a llaqta chawpip pirqankunata yuyarichin. Sencillo raphi siq'ikunam orqota, qochata, hallata ima huk pacha rikch'ayllaman huñun. Q'oñi sellota churakun t'ip kikin kayninta rikuchinapaq. Sinchi siq'ikunata harkakun, chaymi kikin llaqtap kawsayninqa hawka hinallataq kunan pacha kayninpi rikuchikun.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

The Meaninghall Tea Chay ch'aqllay p'istusqa: T'i p'istuy A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. The Meaninghall Tea Chay ch'aqllay p'istusqa: T'i p'istuy ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. The Meaninghall Tea Chay ch'aqllay p'istusqa: T'i p'istuy achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Tupukuna & P'istuy: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Etiquetakuna: Package, Tea, China, Suzhou, Biluochun
Ruway Tecnología: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Diseño Sasachakuy: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
T'aqwiy: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Kallpachay: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Llamk'ay Pacha: The project started in April 2019 in Suzhou, China and finished in December 2019.
Purichiy Puriy: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patentekuna: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Huñu Runakuna: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Siq'i Hayñikuna: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019