Gary Lawson nisqap Wilsons Allqukunapaq Mikhuna Wayqechasqa diseñon

Gary Lawson nisqap Wilsons Allqukunapaq Mikhuna Wayqechasqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Wilsons Allqukunapaq Mikhuna Wayqechasqa

Gary Lawson rurasqa

Mañakuq: Lawson Design

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#94058 nisqapaq Premio Kayninta Taripay

Suyay Listaman Yaykuy Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Wilsons Allqukunapaq Mikhuna Wayqechasqa nisqamanta

Wilsons nisqaqa allqukunapaq mikhunata chiri ñit'isqata wayqechanapaq diseñom kan. Kimsa rikch'aq allqu mikhunakuna kanku, sapanka 2.5 kg-piwan 10 kg-piwan wayqisqa qhawachikun. British Isles nisqa hallp'akunapa siq'inkuna llapan wayqetapi muyurin, sapanka mikhunataq kikin sutinta hinaspa llimp'i akllasqantawan charin. Wayqekunaqa CMYK nisqawan flexografía teknikawan siq'ichasqa kan, yaku-hina tinta apaykachaspa, yuraq tintawan qhatasqaman patapi, chaymantataq ch'uya harkaq lliphipaq q'illayta churasqa. Llasa papel wayqekunamanta rakhu manam kanchu, aswanmi phaskalla foil wayqekuna kachkanku, wichq'ana zip nisqawan, chaymi mikhunata unaytaña musphayta hark'an, ima qhillita aswan pisichinku.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Wilsons Allqukunapaq Mikhuna Wayqechasqa A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Wilsons Allqukunapaq Mikhuna Wayqechasqa sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Wilsons Allqukunapaq Mikhuna Wayqechasqa mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Tupukuna & P'istuy: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Etiquetakuna: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Ruway Tecnología: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Diseño Sasachakuy: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
T'aqwiy: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Kallpachay: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Llamk'ay Pacha: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Purichiy Puriy: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Siq'i Hayñikuna: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson