33 and Branding Co., Ltd. nisqap Songhua River Rice Arrozpa Pʼistun diseñon

33 and Branding Co., Ltd. nisqap Songhua River Rice Arrozpa Pʼistun diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2020

Songhua River Rice Arrozpa Pʼistun

33 and Branding Co., Ltd. rurasqa

Mañakuq: Sourceage

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

42,119

Taripasqa Premio Atipaq

#89941 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Songhua River Rice Arrozpa Pʼistun nisqamanta

Songhua Mayu Arroz nisqaqa SOURCEAGE Mikhuna Huñupa hatun chaniyuq arroz rurunkum. Chinapa ñawpa Raymiy - Primavera Raymi nisqa chayaymuchkaqtin, paykuna sumaqta pʼistusqa arroz ruruta Primavera Raymimanta qhuyakuna kanampaq ruwankuñataq, chayraykum tukuy ruwayqa Raymipa kusikuy pachakuyninwan tupananpaq, Chinapa ñawpa kawsay elementonkunata allin sumaq yuyayninkunawan rikuchinanpaq.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Songhua River Rice Arrozpa Pʼistun A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Songhua River Rice Arrozpa Pʼistun ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Songhua River Rice Arrozpa Pʼistun achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Tupukuna & P'istuy: Width 210mm x Depth 40mm x Height 160mm
Etiquetakuna: Package，China，Rice，Food，Festival，Cultural
Ruway Tecnología: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Diseño Sasachakuy: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
T'aqwiy: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Kallpachay: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Llamk'ay Pacha: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Purichiy Puriy: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patentekuna: Copyrights belong to 33 and branding, 2019.
Huñu Runakuna: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Siq'i Hayñikuna: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.