Pica Packaging Design Lab nisqap Beautiful Life Ancha Sumaq Kawsay - Alqu Chuqllu Waqaychana diseñon

Pica Packaging Design Lab nisqap Beautiful Life Ancha Sumaq Kawsay - Alqu Chuqllu Waqaychana diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Beautiful Life Ancha Sumaq Kawsay - Alqu Chuqllu Waqaychana

Pica Packaging Design Lab rurasqa

Mañakuq: Beijing Lvsan Chemistry Co.Ltd.

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#89378 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Beautiful Life Ancha Sumaq Kawsay - Alqu Chuqllu Waqaychana nisqamanta

Beautiful Life nisqaqa Chinapi rantikuq alqu chuqllukunapaq (mothballs) waqaychana rurayninmi. Alqu chuqllu waqaychanaqa hatun kamachiywan kamachisqa kashan, chayrayku askha rantikuq kaqkunaqa kikinllatam rikchakunku. Beautiful Life nisqaqa qillqasqa hatun sutita, tuqru wayta (peach flowers) rikuchiykunata, hinaspa ñawpaq China siqisqamanta huk unancha runata apachin. Kichay ventanaqa murciélago (bat) rikchayniyuqmi, ñawpaq willkakunapi bendicionpaq unanchan. Hawllata (tin can) pusaq llimp'iwan qillqasqam kashan, hinaspa qillqa qhipuqa (paper box) sirasqa hinaspa quri llimp'iyuq kachkan. Hawllaqa asnayta wisq'an, chayraykum waqaychayta hinaspa huktawan llamk'achiyta atikun. Pakasqa uku tapaqa wawakunapaqqa sasachakuytam ruran kichanapaq.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Beautiful Life Ancha Sumaq Kawsay - Alqu Chuqllu Waqaychana A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Beautiful Life Ancha Sumaq Kawsay - Alqu Chuqllu Waqaychana sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Beautiful Life Ancha Sumaq Kawsay - Alqu Chuqllu Waqaychana mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The design team create a vintage-like brand. The logo takes the core idea of Chinese calligraphy, the peach flowers and the old lady come from ancient Chinese painting, the open window is a bat shape which in Chinese culture a symbol of blessing. These elements present customers a picture of traditional Chinese culture and the good old wish of happiness. The team also design a split bags in addition for preservation purposes, and the one-more package will deliver a safer and cleaner user experience.
Tupukuna & P'istuy: Tin can: 75mm diameter * 83mm height
Paper box: 76mm width *76mm length *84mm height
Etiquetakuna: Packaging, China, Culture, Daily chemicals, Household, Mothball
Ruway Tecnología: 8-color tinplate printing
Carving on paper
Gilding over paper
Diseño Sasachakuy: The first challenge is tight regulation by government. The team have to put "Paradichlorobenzene" and low-toxic icon on the center front which is more identifiable than the brand. The team changed the font weight to emphasize the brand. The second challenge is from the client that they think the tin can package is like a candy box and kids may eat the pills mistakenly. The team design a hidden lid beneath the top lid, which is rarely impossible for kids to open but adult can open it easily.
T'aqwiy: The quest is to upgrade the existing package. The old version is known for its low price and the competition in its existing market is fierce. After a cross-region survey the team figure out that most consumers are price-insensitive as the product is infrequently used, and it would volatilize easily. In view of this condition, the team decide to change the position of the product from a chemical pesticide into an beneficial ornament - the team assume customers would keep the tin can in their cabinet for a long time, and can be reused. The new package helps client expand the market.
Kallpachay: Mothballs in China are classified into low-toxic chemical, which means the packaging needs to obey several restrictive terms announced by Agricultural Department. These restrictions lead to a market that almost every brand looks alike, thus the team's first mission is to make it looks different. after analyzing the competitors, the team find that brand recognition is the fatal factor for the mothball market. The team create a calligraphic logo, and the decorating elements are taken from ancient painting.
Llamk'ay Pacha: The project started in January 2019 in Beijing and finished in April 2019 in Beijing.
Purichiy Puriy: The Chinese name of Beautiful Life is "香生记", which means a lively color brings forth fragrance. As the odor of mothball may not be accepted by all the people, the team work changed the package from plastic bags into tin cans to seal it. The team also asked its client to change the perfume into more traditional and natural ones.
Huñu Runakuna: Creative Director: Shuwei Qi
Art Director: Yeqiu Liu
Typographer: Qianqian Jiang
3D designer: Rijiang Wang
Photographer: Zhenzhou Liang
Account Executive: Yue Zhu
Siq'i Hayñikuna: Shuwei Qi and Rijiang Wang, 2019.