Wen Liu and Jiayi Sun nisqap Happy Ginger Ale Upyana Pʼistusqa diseñon

Wen Liu and Jiayi Sun nisqap Happy Ginger Ale Upyana Pʼistusqa diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Qullqi Premiu nisqap ancha chaniyuq atipaqninmi.

QullqiPilluchina· 2020

Happy Ginger Ale Upyana Pʼistusqa

Wen Liu and Jiayi Sun rurasqa

Mañakuq: Shenzhen Oracle Creative Design Co., Ltd

Pilluchina T'aqapi A' Design Award Qullqi Premiu Atipaq

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Taripasqa Premio Atipaq

#88703 nisqapaq Premio Kayninta Taripay

A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Happy Ginger Ale Upyana Pʼistusqa nisqamanta

Happy Ginger Ale nisqaqa huk qʼaytu upyanapaq pʼistusqan ruwasqa, aluminio latakunapi qhatusqa. Sapa lataqa 115 milimetro sunip, 66 milimetro kinraysapa, 66 milimetro sayaynin kan. Umachaq rikchʼayninqa makiwan siqʼisqa tawa runachakunam, sutinku Ginger Qhari, Ginger Warmi, Ginger Awicha, Ginger Wawa. Kay tawa runachakunaqa qharikunata, warmikunata, machukunata, wawakunatawan rikuchinku. Sapa runachaqa huk latatam hapʼin, kusisqa uyanwantaq rikurin. Kay pisi hinallataq kallpasapa rikchʼayqa sunqumanta huk tinkuyta ruwayta munan, hinallataq upyaqkunata qʼaytu qʼapayta mallinankupaq waqyan.

Riqsichiy

A' Design Award Qullqi Premiu nisqamanta

Happy Ginger Ale Upyana Pʼistusqa A' Design Award Qullqi Premiu mishak kan, ancha jatun yupaychay, kayta hanak, sumak shinallatak mancharina diseñukunaman kun. Qullqi mishak kashkakunaka ancha achikyaska shinallatak ancha mushuk ruraykunami, paykunata rurakkunapak yachayta, yuyayta shinallatak ushayta rikuchinku. Happy Ginger Ale Upyana Pʼistusqa ruray yachak, ñawpak shinallatak mushuk yuyayta charik sumak rurashka kanata munanku. Kay Qullqi Premiu japishka diseñuka ancha riksishka shinallatak yupaychashka yuyay kan, arti, siensia, diseñu shinallatak tekinolojía ñawpak ñankunata kichuk. Happy Ginger Ale Upyana Pʼistusqa achka runakunapak munashka rurashka kan, munayta kallarichin, alli yuyaykunata kun shinallatak mancharichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Tupukuna & P'istuy: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Etiquetakuna: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Ruway Tecnología: The design material is made of aluminum can.
Diseño Sasachakuy: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
T'aqwiy: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Kallpachay: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Llamk'ay Pacha: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Purichiy Puriy: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Huñu Runakuna: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Siq'i Hayñikuna: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018