Fanny De Bray nisqap Appetisi Quesu Q'ipichaykuy diseñon

Fanny De Bray nisqap Appetisi Quesu Q'ipichaykuy diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2020 A' Design Award Burunsi Premiu nisqap ancha chaniyuq atipaqninmi.

BurunsiPilluchina· 2020

Appetisi Quesu Q'ipichaykuy

Fanny De Bray rurasqa

Mañakuq: APPETISI by Granarolo

Pilluchina T'aqapi A' Design Award Burunsi Premiu Atipaq

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Taripasqa Premio Atipaq

#71461 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Appetisi Quesu Q'ipichaykuy nisqamanta

Appetisi nisqaqa huk q'ipichaykuy diseñom, ñawpaqta kuchusqa quesukunapaq. Kay rikch'aqkunapiqa kachkan quesu qhutuchakuna, khatasqa quesu, mozzarella phatmakunapas. Sapa q'ipichaqa plastikomanta ruwasqam, chaypin kachkan ch'uya qhawana ventana, chayrayku ukhupi kaq quesuta qhawayta atinchik kikillanpi. Printasqa siq'ikunaqa sapa productoman huk kikin kayta qun, sut'ita rikuchispa imayna sapa quesu llamk'achikun. "Appetisi" sutiqa kimsa yuyaykunata tinkuchin: mikhuy munay, huch'uy mikhuykuna, hinallataq allin llamk'achiy. Diseñoqa quesuta huk usqhay, facil samariyta hina rikuchin, chaymantapas kay q'ipichakunaqa Europa supermercadokunapi rantikun.

Riqsichiy

A' Design Award Burunsi Premiu nisqamanta

Appetisi Quesu Q'ipichaykuy A' Design Award Burunsi Premiu mishak kan, jatun yupaychay, kayta mana shuk shina, mushuk yuyaypi, yuyaypi shinallatak chaskik kaypi riksishka diseñukunaman kun. Burunsi mishak kashkakunaka ruray ushayta charik shinallatak mancharina mushuk rurashkakunami, paykunata rurakkunapak achka yachayta, yuyayta shinallatak ruray ushayta rikuchinku. Appetisi Quesu Q'ipichaykuy sinchi yupaychashka, kuyashka shinallatak riksishka shuk ruray kanata munanku, ruray yuyaywan shinallatak mushuk yuyaywan. Kay Burunsi Premiu japishka diseñuka arti, siensia, diseñu shinallatak tekinolojíapi ashtawan alli ruraykunata tantachin shinallatak ima ukumanta rikuypi sumak kan. Appetisi Quesu Q'ipichaykuy mañaykunata alli paktachin, munaykunata llankan, shunkuta kuyachin shinallatak yachayta munayta kallarichin.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break.
« Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
Tupukuna & P'istuy: Dockpack : 150mm x 190 mm
Slice of cheese : 127mm x 220 mm
Etiquetakuna: Cheese, personification of cheese, fun, shift, desecration of cheese
Ruway Tecnología: Plastic packaging with a transparent window to see the cheese.
Diseño Sasachakuy: The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
T'aqwiy: 1) brand platform
2) Naming
3) Logo
4) Packagings
Kallpachay: While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
Llamk'ay Pacha: The project started in July 2017 and ended in February 2018.
Purichiy Puriy: This product is sold in supermarkets in Europe.
Fromage product in France.
Patentekuna: Copyrights belong to Fanny de Bray
Huñu Runakuna: Fanny de Bray (Creative director)
Amandine Lantelme (Brand strategist and Copywriter)
Siq'i Hayñikuna: Illustration : Fanny de Bray