Giovanni Murgia nisqap The Sands Wine Labels Vinu Etiquetakuna diseñon

Giovanni Murgia nisqap The Sands Wine Labels Vinu Etiquetakuna diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2018 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2018

The Sands Wine Labels Vinu Etiquetakuna

Giovanni Murgia rurasqa

Mañakuq: Cantina Li Duni

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

19,745

Taripasqa Premio Atipaq

#67776 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

The Sands Wine Labels Vinu Etiquetakuna nisqamanta

Kay etiquetakunata ruwananapaq, maskaykunata ruwakurqa impresiónpa técnicasninkumanta, materialesninmanta, gráfico akllanakunamantawan, empresaq chaninchayninkuna, historiannin, kay vinukuna paqariq suyumpas rikuchinanpaq. Kay etiquetakunaq yuyaynin vinokunaq sapaq rurayninkumanta qallarinku: aqumanta. Chiqamanta, vid mallkikunaqa mama quchaq aqunpi wiñanku, quchaq qayllanmanta pisillata karunchakusqapi. Kay yuyayninqa huqarichiy técnicawan rurasqa, Zen huertas nisqapi aqupi ruwasqa siq'ikunata hina ruwanapaq. Kimsa etiquetakunaqa kuska huk diseñota paqarichinku, chaymi bodegaq misiónninkunata rikuchin.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

The Sands Wine Labels Vinu Etiquetakuna A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. The Sands Wine Labels Vinu Etiquetakuna sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta The Sands Wine Labels Vinu Etiquetakuna yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Tupukuna & P'istuy: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Etiquetakuna: wine, label, packaging, wine label design
Ruway Tecnología: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Diseño Sasachakuy: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
T'aqwiy: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Kallpachay: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Llamk'ay Pacha: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Purichiy Puriy: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patentekuna: No copyrights on this project
Huñu Runakuna: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Siq'i Hayñikuna: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver