Kazuo Fukushima and Haruka Takeuchi nisqap Spotlight Toothpaste Packaging Kiru Tʼaqsana Maytʼu diseñon

Kazuo Fukushima and Haruka Takeuchi nisqap Spotlight Toothpaste Packaging Kiru Tʼaqsana Maytʼu diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2026 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2026

Spotlight Toothpaste Packaging Kiru Tʼaqsana Maytʼu

Kazuo Fukushima and Haruka Takeuchi rurasqa

Mañakuq: Lion Daily Necessities Chemicals (Qingdao) Co., Ltd.

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

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Taripasqa Premio Atipaq

#179693 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Spotlight Toothpaste Packaging Kiru Tʼaqsana Maytʼu nisqamanta

Spotlight nisqaqa kiru tʼaqsana maytʼup llimphisqan, yuraqyachiy atiyninta qhawana yachayman tikrachin. Mana yuraq rikchaykunallapi sayaspaqa, kʼanchayta rikchanachakuy hina apaykachan, enzima kallpachakuyta hinaspa allin churasqa yuraqyachiy llamkʼayta willarinanpaq. Huk kʼanchay muyu siqʼi hinaspa holográfico patanpi rikchaykunaqa ukhunchayta hinaspa allin sayachiyta paqarichin, chaymanta llamkʼay allinkaykuna ñawpaq qhawayllapi reqsisqa kananpaq. Kay sistemaqa yachaywan iñiyninwan estante rikuriyninwan paqtachan, chaymanta tukuy ruwana tʼaqaykunapi huk kaqlla kayta hapʼin, huk hukllachasqa qhawana wasichaywan hinaspa allin pʼanqachasqa llimphi yapaykunawan.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Spotlight Toothpaste Packaging Kiru Tʼaqsana Maytʼu A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Spotlight Toothpaste Packaging Kiru Tʼaqsana Maytʼu sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Spotlight Toothpaste Packaging Kiru Tʼaqsana Maytʼu yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Spotlight is a toothpaste packaging design developed for the Chinese market, translating whitening efficacy into a visual experience. A radiant circular graphic symbolizes enzymatic activation and light focused whitening, transforming functional benefits into an intuitive visual language. The design balances Japanese clinical credibility with localized high tech aesthetics, creating strong shelf impact while maintaining brand consistency across multiple SKUs.
Tupukuna & P'istuy: Paperboard box: approx. 185 mm (H) × 45 mm (W) × 35 mm (D).
Toothpaste tube: approx. 160 mm (H) × 50 mm (W).
Materials include coated paperboard, aluminum laminated plastic tube, holographic foil layer. Metric ISO standards applied throughout production.
Etiquetakuna: Packaging design, Oral care, Whitening, Enzyme technology, Chinese market, Japanese brand, Holographic effect, Visual communication
Ruway Tecnología: The packaging utilizes offset printing combined with holographic foil stamping to create dynamic light reflection effects. Multilayer gradients and radial patterns were precisely calibrated to maintain legibility under various lighting conditions. Matte and glossy finishes are selectively applied to enhance contrast, while standard recyclable paperboard and laminated tubes ensure compatibility with mass production.
Diseño Sasachakuy: The main challenge was visualizing an invisible functional benefit enzymatic whitening without overusing exaggerated claims or generic white imagery. Balancing Japanese clinical restraint with Chinese preferences for visual impact required extensive iteration, material testing, and cross cultural alignment to ensure credibility, manufacturability, and strong retail presence simultaneously.
T'aqwiy: Type of Research: Applied design research.
Objectives: Visualize whitening efficacy beyond conventional cues.
Methodology: Market analysis, visual testing, material experiments.
Tools: Competitive audits, prototyping, lighting simulations.
Participants: Design team and brand stakeholders.
Results: Enhanced shelf visibility and clearer efficacy perception.
Impact: Improved brand differentiation and consumer trust in a crowded market.
Kallpachay: The project was inspired by the challenge of differentiating whitening products in China’s highly saturated oral care market. Rather than emphasizing white as a color, the design explores light as a metaphor for efficacy, clarity, and trust. Scientific principles of enzymatic whitening and optical perception were studied to create a visual system that communicates performance through illumination rather than decoration.
Llamk'ay Pacha: The project started in November 2024 in Shanghai and was completed in March 2025. It was developed for Lion Corporation China in collaboration with local production partners and launched nationwide in the Chinese retail market in 2025.
Purichiy Puriy: Consumers interact with the design visually before use: shifting light reflections guide the eye toward the central enzyme symbol, intuitively suggesting activation and efficacy. Color coded accents enable quick scent recognition without disrupting brand unity. The packaging communicates product value instantly on shelf, reducing decision time and enhancing perceived performance before first use.
Huñu Runakuna: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Fanso Zhang
Creative Agency : FUDESIGN
Siq'i Hayñikuna: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD