Yitian Zeng nisqap Stickman Marka Identidad diseñon

Yitian Zeng nisqap Stickman Marka Identidad diseñonqa Pilluchina Kamay Atipanakuy T'aqapi 2025 A' Design Award Fierru Premiu nisqap ancha chaniyuq atipaqninmi.

FierruPilluchina· 2025

Stickman Marka Identidad

Yitian Zeng rurasqa

Mañakuq: Stickman

Pilluchina T'aqapi A' Design Award Fierru Premiu Atipaq

10,907

Taripasqa Premio Atipaq

#164180 nisqapaq Premio Kayninta Taripay

Sitio Web Qhaway A' Design Award ukhupi Qhaway Prensa Willakuy Premio Unanchay

Llinphikuna

Diseñomanta

Stickman Marka Identidad nisqamanta

Stickman nisqaqa huk marka identidad kan, Kansas City llaqtapi bubble tea qhatuq wasipaq ruwasqa. Kay identidadqa huk khuyakuq mascota rikch'aymanta llamk'an, chaymi rikuchin iskay hatun ranqhasqankunata: bubble tea hinaspa skewer mikhunakunata. Kay artekunaqa digital illustration nisqawan hinaspa vector siq'iywan ruwasqa karqan, chayrayku kay diseñoqa hatunchasqa kanman utaq huch'uyyachisqa kanman, mana ch'usaq kayninta chinkachispa. Stickman rikhurin banderakunapi, k'anchaq letrerupi, mandilkunapi, cortinakunapi, vasukunapi, sorbetekunapi hinaspa apachina wayaqakunapi, metal, tela hinaspa polipropileno materialkunapi. Munasqanqa kan huk kusisqa hinaspa tukuy watayuq runakunapaq chaskikuq rikch'ayta ruwayta.

Riqsichiy

A' Design Award Fierru Premiu nisqamanta

Stickman Marka Identidad A' Design Award Fierru Premiu mishak kan, yupaychay, kayta ruray yachak shinallatak industriapak mañaykunata paktachik alli diseñukunaman kun. Fierru mishak kashkakunaka hatun ruray ushayta, hanak yachayta, yachak yuyayta shinallatak ruray kamachiyta rikuchinku. Stickman Marka Identidad sinchi yupaychashka, kuyashka shinallatak kuyashka ruray, ruranapak alli shinallatak mushuk yuyaypi kanata munanku. Kay Fierru Premiu japishka diseñuka industriapak ashtawan alli ruraykunata tantachin shinallatak yachaywan shinallatak ushaywan tantashka tekniku ushayta charin. Sinchi ruraymanta Stickman Marka Identidad yupaychashka kan shinallatak kawsayta alliyachik ruraykunata kuypak ruray kan, pachata ashtawan alli kachun ruran.

Diseño Qhipanpi

Prensa Kit

Diseñadorpa quska créditos, llamk'aq runakunapas técnico willaykuna.

Sapaq Kayninkunamanta: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Tupukuna & P'istuy: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Etiquetakuna: branding, shop, packaging design, illustration
Ruway Tecnología: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Diseño Sasachakuy: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
T'aqwiy: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Kallpachay: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Llamk'ay Pacha: The project was done within 8 months and was launched officially in May 2024.
Purichiy Puriy: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Siq'i Hayñikuna: Image: Yitian Zeng, 2024.